Sales and channel management at Larsen and Toubro Limited

Type :

Term papers

Pages :

23 pages

Format :

.doc

Published date :

04/15/2009

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Summary :

 
 

Table of Contents Sales and channel management at Larsen and Toubro Limited Table of Contents

 
  1. Introduction
  2. Objective of the study
  3. The presence of Larsen and Toubro Limited
  4. Research methodology
  5. Data sources
  6. An overview of the global welding industry
    1. What is welding supply industry?
  7. Current scenario in welding industry
  8. What is profile cutting system?
    1. Types of profile cutting system
  9. Company profile of L and T
    1. History
    2. Early days
    3. Towards expansion
  10. Major sectors of L and T
  11. Graphs and interpretations
  12. Findings and conclusion
  13. Bibliography

Abstract

larsen & toubro limited is India's largest engineering and construction conglomerate with additional interests in electrical, electronics and IT. A strong customer-focus approach and constant quest for top-class quality have enabled L&T to attain and sustain leadership position over 6 decades. Welding Product Business is also one of the premier businesses of L&T in Welding Industry. This project covered to enhance the sale and develop the new client and prospective of Welding Industry for larsen and toubro.

Along the client development the project also covered to manage the distribution channel of welding business segment. It includes the distribution of welding consumables to wholesaler and authorized dealer to the end consumer.

This survey undertakes the primary (questionnaire survey) research method. The survey focuses on the customers demand and need for the new technologies in upcoming welding equipment.

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