Sales and distribution of the products of Hyundai and Tata Motors

Type :

Theses

Pages :

28 pages

Format :

.doc

Published date :

04/16/2009

Category :

Business & market

Sub category :

Marketing

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Summary :

Introduction
Industry profile and the major players
Research methodology and limitation of the study
Importance of sales & distribution system
Background of the company
1. History
2. Years of establishment
3. Finance
4. Area of operation
Findings of the study
1. Distribution network of Hyundai
2. Distribution network of Tata
3. Sales structure of Hyundai
4. Sales structure of Tata
5. Channel structure for Hyundai Motors
6. Channel structure for Tata Motors
Comparison
Conclusion
Recommendation
Bibliography

Abstract

The automotive industry is an extremely reliable indicator of economic growth; quite obviously, its growth boosts the economy's performance. The automobile industry grew at a compound annual growth rate (CAGR) of 22 per cent between 1992 and 1997, industry that was licensed, controlled and restricted in the early years of independent India and had limited contribution to the economy, currently contributing about 5% of the GDP and it is targeted to grow five fold by 2016 and account for over 10% of India's GDP. This report shows how two big players in the Indian automotive sector, namely tata motors and hyundai motors India manage their sales and distribution system, the pace of growth I had mentioned earlier led us to select this sector and these companies as they are among the best performers. While one company was a truck manufacturer until the early nineties and the other a late entrant in the mid nineties as a subsidiary of a Korean Industrial conglomerate. I felt there would be a big diversity between both these companies in the distribution and sales, diversity in the form of models and structures. Part A of the project is data collated from mainly secondary sources but it serves as the groundwork, giving the reader a good idea about both of the companies. Part B has all the data and findings which have been also collected from the secondary source it shows that what is the difference in both the companies in terms of their distribution Network, Channel Structure, Transportation Method, sales Targets, Order Processing, and Service Network.