Samsung mobile phones

Business & market   |   Marketing   |   Term papers   |   05/09/2009   |   .doc   |   10 pages
Document abstract : « For example, in 2004, the profits of Samsung rose to 10,3 billion dollars. And Samsung is not alone, all mobile telephony companies make strong profits. ...»

Synopsis abstract : «Introduction. Market analysis. Analysis of the mobile phone market. Presentation of the company SAMSUNG and its internal forces. Presentation of the product and of the type of purchase. External analysis. Pest analysis (the macro-environnment...»

The impact of technological development on mobile phone companies living in a virtual world

Business & market   |   Business strategy   |   Presentation   |   07/07/2008   |   .doc   |   6 pages
Document abstract : « also note that investments made by other mobile phone companies with the Bluetooth enabled cell phones created by companies such as Intel, Nokia, Samsung and TI ...»

Synopsis abstract : «Introduction.. Motorola and Bluetooth.. Impact on Motorola.. Assessing Risk.. Conclusion.....»

An empirical study of the Scottish attitude towards mobile phone product and services

Business & market   |   Business strategy   |   Research papers   |   05/28/2009   |   .doc   |   44 pages
Document abstract : « of mobile phones due to new technological changes (Camera phone, Video etc). Mobile phone firms and manufacturers, including Nokia, LG, Samsung and Motorola ...»

Synopsis abstract : «...»

Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola

Business & market   |   Marketing   |   Theses   |   05/26/2009   |   .doc   |   23 pages
Document abstract : « analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony them with easy-to-use and innovative products like mobile phones, devices and ...»

Synopsis abstract : «Introduction. Nokia. Sony Ericsson. Motorola. Samsung. LG Electronics . Company profiles. Multiple ways to customize. Nokia Asia Pacific ( India). Sony Ericsson. Motorola. Commercial, Government and Industrial Solutions Sector (CGISS). Global...»

Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage

Business & market   |   Marketing   |   Case study   |   07/28/2006   |   .doc   |   24 pages
Document abstract : « than that of the number 2 and 3 suppliers, Motorola and Samsung combined The first commercialisation of the 3G mobile phones occurred in Japan in 2001 under the ...»

Synopsis abstract : «....»

The iPhone

Business & market   |   Marketing   |   Presentation   |   01/20/2009   |   .doc   |   13 pages
Document abstract : « LG and Samsung in decline, Sony-Ericsson progresses Samsung, the third global manufacturer of mobile phones for its part recorded half-hearted results in the ...»

Synopsis abstract : «Introduction.. Study of the marketing of the Iphone.. Analysis-diagnosis of the situation.. Internal Factors.. Decision criteria.. Strengths and weaknesses.. External factors.. Environment.. The Competition.. Intermediaries.. The...»

A comparative study of GSM & CDMA technology

Science & technology   |   Electronics   |   Term papers   |   05/28/2009   |   .doc   |   16 pages
Document abstract : « research institute, ETRI and companies like Hyundai, LG, and Samsung performed its unwilling to enter into a contract with an operator to have mobile phones. ...»

Synopsis abstract : «Introduction. Executive summary. Current market situation. The network structure of GSM. The cellular showdown: CDMA vs. GSM . Technology in practice . GSM service providers. CDMA service providers. Conclusion. B...»

Asian pacific business since 1997: Samsung and South Korea

Economics & finance   |   Economics   |   Presentation   |   01/16/2009   |   .doc   |   11 pages
Document abstract : « has well reacted to the crisis becoming the world leader in producing digital products such as mobile phones for example. Nowadays, Samsung is recognized to be ...»

Synopsis abstract : «Introduction.. South Korea: Development, model and chaebol.. Development of South Korea.. Brief overview.. Political and economical changes.. Industrialization.. Internationalization. Culture.. South Korean model.. Role of Chaebol in this...»

Marketing challenges when targeting developed markets: How to overcome them?

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   10 pages
Document abstract : « as the Chinese "Lenovo" (computing industry), "Keijan" (mobile phones), and "SVA the experience of the South Korean company "Samsung", saying that ...»

Synopsis abstract : «Introduction.. Presentation of the (fictional) brand.. Presentation of the company.. The products.. Targeting developed markets.. Identification & evaluation of the challenges.. Recommendations about how the different challenges can be...»

Marketing case: Palm

Business & market   |   Marketing   |   Case study   |   11/30/2006   |   .doc   |   7 pages
Document abstract : « threatened by other digital technologies like PIM or some mobile phones, which propose and the operating system producer), the mains are Samsung, Sony, Kyocera ...»

Synopsis abstract : «Steps of the new product process. Target market. Changes required by consumers. Points of difference between palm and substitute products. Reasons for success or failure. Market research. Competition. Market shares. Competitive market...»

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