Samsung mobile phones
Synopsis abstract : «Introduction. Market analysis. Analysis of the mobile phone market. Presentation of the company SAMSUNG and its internal forces. Presentation of the product and of the type of purchase. External analysis. Pest analysis (the macro-environnment...»
The impact of technological development on mobile phone companies living in a virtual world
Synopsis abstract : «Introduction.. Motorola and Bluetooth.. Impact on Motorola.. Assessing Risk.. Conclusion.....»
An empirical study of the Scottish attitude towards mobile phone product and services
Synopsis abstract : «...»
Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola
Synopsis abstract : «Introduction. Nokia. Sony Ericsson. Motorola. Samsung. LG Electronics . Company profiles. Multiple ways to customize. Nokia Asia Pacific ( India). Sony Ericsson. Motorola. Commercial, Government and Industrial Solutions Sector (CGISS). Global...»
Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage
Synopsis abstract : «....»
The iPhone
Synopsis abstract : «Introduction.. Study of the marketing of the Iphone.. Analysis-diagnosis of the situation.. Internal Factors.. Decision criteria.. Strengths and weaknesses.. External factors.. Environment.. The Competition.. Intermediaries.. The...»
A comparative study of GSM & CDMA technology
Synopsis abstract : «Introduction. Executive summary. Current market situation. The network structure of GSM. The cellular showdown: CDMA vs. GSM . Technology in practice . GSM service providers. CDMA service providers. Conclusion. B...»
Asian pacific business since 1997: Samsung and South Korea
Synopsis abstract : «Introduction.. South Korea: Development, model and chaebol.. Development of South Korea.. Brief overview.. Political and economical changes.. Industrialization.. Internationalization. Culture.. South Korean model.. Role of Chaebol in this...»
Marketing challenges when targeting developed markets: How to overcome them?
Synopsis abstract : «Introduction.. Presentation of the (fictional) brand.. Presentation of the company.. The products.. Targeting developed markets.. Identification & evaluation of the challenges.. Recommendations about how the different challenges can be...»
Marketing case: Palm
Synopsis abstract : «Steps of the new product process. Target market. Changes required by consumers. Points of difference between palm and substitute products. Reasons for success or failure. Market research. Competition. Market shares. Competitive market...»
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