A study on the competitive environment in the retail market
Synopsis abstract : «Summary. Introduction. The retail marketing evolution. Retail marketing. Meaning and concept of retail marketing. The success of the retail stores. Three main phases in the life of a retailing institution. Trends in retail marketing. Retailing...»
An empirical study of the Scottish attitude towards mobile phone product and services
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A study on Ikea's strategy
Synopsis abstract : «Introduction. Analysis of the Ikea's environment. Primary activities. Supporting activities. Customers expectations. Needs covered by Ikea. Customer implication. The service delivery system. The services offered. The service delivery system. Ikea's...»
A study on GE's business strategy
Synopsis abstract : «Executive summary. The lighting industry. History of light. Lighting: The last one hundred years. Organization profile. History of General Electric . About GE: A six sigma company. GE global businesses. About GE lighting. Product...»
A comparative study of services and prices between public and private sector broadband providers
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Strategic management: Mercator Dolenjska
Synopsis abstract : «Introduction.. An ambitious project.. The motivations and objectives of the Lisbon strategy.. A changing economic context.. A half-hearted assessment.. Progress have been accomplished.. Deficit of implementation.. Perspectives.. The mid-term review:...»
A study on foreign currency funding option
Synopsis abstract : «Introduction. A study on foreign currency funding option. Background of the Study. How was foreign currency funding option introduced?. Source of foreign currency funds for bank. Deployment of foreign currency funds by the banks. Advantages of...»
The customer is the king: Relationship marketing
Synopsis abstract : «An introduction to relationship marketing. Retailing- An overview . Key trends in retail industry . CRM and the retail industry. CRM in retail â Loyalty programs . Different levels of relationship. Tools to develop strong customer...»
A study on customer relationship management
Synopsis abstract : «Introduction to CRM. Evolution of CRM. The beginning. Advances in the 1990's . Improving customer service. Improving customer relationships. Technical functionality. CRM planning. CRM planning: Keys for project success. Identify the problem and the...»
Financial markets in Emerging Economies: Comparison with developed economies
Synopsis abstract : «Abstract.. Banking industry.. Capital market.. Commodity market.. Financial regulation.. Capital market.. Capital market.. Indian capital market.. Indian debt market.. Chinese capital market.. Problems.. Conclusion.. Banking sector.. Indian banking...»
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