A study on the competitive environment in the retail market
Synopsis abstract : «Summary. Introduction. The retail marketing evolution. Retail marketing. Meaning and concept of retail marketing. The success of the retail stores. Three main phases in the life of a retailing institution. Trends in retail marketing. Retailing...»
An empirical study of the Scottish attitude towards mobile phone product and services
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A study on GE's business strategy
Synopsis abstract : «Executive summary. The lighting industry. History of light. Lighting: The last one hundred years. Organization profile. History of General Electric . About GE: A six sigma company. GE global businesses. About GE lighting. Product...»
A comparative study of services and prices between public and private sector broadband providers
Synopsis abstract : «...»
A study on foreign currency funding option
Synopsis abstract : «Introduction. A study on foreign currency funding option. Background of the Study. How was foreign currency funding option introduced?. Source of foreign currency funds for bank. Deployment of foreign currency funds by the banks. Advantages of...»
The customer is the king: Relationship marketing
Synopsis abstract : «An introduction to relationship marketing. Retailing- An overview . Key trends in retail industry . CRM and the retail industry. CRM in retail â Loyalty programs . Different levels of relationship. Tools to develop strong customer...»
A study on customer relationship management
Synopsis abstract : «Introduction to CRM. Evolution of CRM. The beginning. Advances in the 1990's . Improving customer service. Improving customer relationships. Technical functionality. CRM planning. CRM planning: Keys for project success. Identify the problem and the...»
Financial services through non branch delivery channels
Synopsis abstract : «An overview of banking. Revolution in the banking industry. Indian banks cash in on delivery channels. Understanding the psychology of the customer. Using technology for serving customers. Objective of the study. Reseach methodology. Review of...»
Investor's awareness about the depository systems
Synopsis abstract : «Introduction of the study. Need of the study. Objectives of the study. Need of the study. Research methodology. Reference period. Limitations of the study. An overview of National Security Depository Ltd (NSDL). Theoritical aspects of depository...»
Market for retailers
Synopsis abstract : «Chapter I.. Introduction.. Introduction to marketing.. Introduction to retailing.. Topic and significance.. Need and importance of the study.. Objectives of the study.. Research methodology.. Limitations of the study.. Chapter II.. Company...»
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