Strategic marketing in today's Indian markets

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   43 pages
Document abstract : « the new millennium STRATEGIC MARKETING TRENDS (ANALYSIS OF WHITE its attempt to position its products as an Samsung, LG, IFB and Electrolux sponsored movies on ...»

Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»

The impact of advertisement on the buying behavior with reference to the consumer durables

Business & market   |   Marketing   |   Theses   |   03/21/2009   |   .doc   |   47 pages
Document abstract : « STUDY OUTCOME OF THE STUDY ANALYSIS AND INTERPRETATION LG's Rs5000, 150-160 liter direct-cool refrigerators who cannot afford premium products, Samsung plans ...»

Synopsis abstract : «Introduction. Theoritical background of the study. Advertising and advertisements. Advertisers. Advertising agencies. Support organization. Media. Consumers. Advertising as marketing tool. Role of advertising in modern business world. Industry...»

Report on Reliance Insurance Company Ltd

Economics & finance   |   Finance   |   Indian project   |   03/12/2009   |   .doc   |   45 pages
Document abstract : « Analysis of Questionnaire 6.6 SWOT Analysis 7 FINANCE up offering consumer insurance products especially designed Space Radio 1,50,000 LG Microwave- 19L ...»

Synopsis abstract : «Insurance industry. Meaning of insurance. Importance of insurance. Difference between insurance and assurance. Principles of insurance. History of insurance. Time line in insurance history. Meaning of life insurance. History of life insurance. Key...»

An empirical study of the Scottish attitude towards mobile phone product and services

Business & market   |   Business strategy   |   Research papers   |   05/28/2009   |   .doc   |   44 pages
Document abstract : « digital cameras, mobile audio products, and video Pestle analysis indicating the importance of political and manufacturers, including Nokia, LG, Samsung and ...»

Synopsis abstract : «...»

Change Currency