Study of rural marketing in the present scenario in India

Business & market   |   Marketing   |   Market study   |   05/08/2009   |   .doc   |   53 pages
Document abstract : « So we will start our analysis by describing the features significant reorientation in the allocation of funds across media with the problems of low cash-at-hand ...»

Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»

Strategic marketing in today's Indian markets

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   43 pages
Document abstract : « to shore-up networth and meet funds for long rights issue to easy out the cash strapped position new millennium STRATEGIC MARKETING TRENDS (ANALYSIS OF WHITE ...»

Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»

A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap

Business & market   |   Business strategy   |   Research papers   |   05/26/2009   |   .doc   |   57 pages
Document abstract : « Discussion on Findings, brings out the analysis and interpretation no order book, and no cash register over which the organization's processes flow, represents a ...»

Synopsis abstract : «Introduction. Statement of the problem. Need for the study. Objectives of the study. Research methodology. Academic research. Secondary data. Hypothesis (Framework). Methodology assumption. Method of collection. Type of data used. Sample size. The...»

Knowledge, growth without scale effects, and the product life cycle

Economics & finance   |   Economics   |   Theses   |   07/27/2006   |   .doc   |   260 pages
Document abstract : « over time TABLE 8: Industry evolution LIST OF Regression analysis subsequently shows a statistically significant the potentially large flow of ideas ...»

Synopsis abstract : «Introduction. Growth and scale effects. Knowledge and scale effects in growth. Empirical evidence. Models of growth without scale effects. Knowledge, R and D and spillovers at the firm. Firm size and growth. R and D and pure knowledge...»

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