Burberry

Business & market   |   Business strategy   |   Presentation   |   01/19/2009   |   .ppt   |   47 slides
Document abstract : « During the first half, the company opened 5 stores, including a flagship in Barcelona, three Burberry stores in Heathrow, HK, and Florida, and one outlet store ...»

Synopsis abstract : «Burberry's identity before the revival plan.. History.. Burberry's identity.. Situation in 09/2002.. Evolution and future.. Burberry's revival with Rose Marie Bravo.. A new brand design.. A new brand identity.. Distribution strategy...»

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