Burberry
Business & market |
Business strategy |
Presentation |
01/19/2009 |
.ppt |
47 slides
Document abstract : « During the first half, the company opened 5 stores, including a flagship in Barcelona, three Burberry stores in Heathrow, HK, and Florida, and one outlet store ...»
Synopsis abstract : «Burberry's identity before the revival plan.. History.. Burberry's identity.. Situation in 09/2002.. Evolution and future.. Burberry's revival with Rose Marie Bravo.. A new brand design.. A new brand identity.. Distribution strategy...»
Clarins : Yesterday and today
Business & market |
Business strategy |
Term papers |
05/17/2009 |
.doc |
28 pages
Document abstract : « The group has 4 brands (Clarins, Azzaro, Thierry Mugler and Stella Cadente) and licences to display perfumes (Burberry, Hermes?). ...»
Synopsis abstract : «Terms of reference. Company review. Executive summary. Marketing audit. External marketing audit. Internal marketing audit. Strategic issues analysis. SWOT analysis. Marketing objectives. Strategic thrust. Strategic objectives. New products...»
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