Consumer behavior in the services sector

Business & market   |   Marketing   |   Market study   |   03/31/2009   |   .ppt   |   21 slides
Document abstract : « Model of consumer decision making processes; An overall model of consumer behavior; Factors that influence customer expectations of services; Conclusion. This ...»

Synopsis abstract : «Introduction. Consumer behavior in the service sectors. Ways to use the service marketing triangle. Scope of studying consumer behavior. Model of consumer decision making processes . An overall model of consumer behavior. Risks involved in the...»

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