The future for the French customer loyalty programs
Synopsis abstract : «Introduction. The problem statement . The preliminary literature review. Concepts of customer relationship management . Definition of the customer loyalty . Best loyalty programs. The necessity of customer retention. Benefits and profitability of...»
The building of customer loyalty and retention strategies in sports marketing
Synopsis abstract : «Introduction.. The profile of Chinese Professional Baseball League.. The research objectives.. Literature review.. Customer loyalty and satisfaction.. Identification and the team.. Research design and participant recruitment.. Data collection and...»
The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)
Synopsis abstract : «Introduction. Overview and background of the study. Aims and objectives of the study. Scope of the study. Rationale of the study. Methodology of the study. Categorization of the customer loyalty concept. A frame on loyalty. Critical evaluation. The...»
Are customer's management softwares and quality customer service key elements to gain customer's satisfaction and build loyalty?
Synopsis abstract : «Abstract. Introduction. Aim and objectives of the report. Outline of the paper. Literature review. Introduction. Example of the Customer Relationship Management software (CRM). Quality customer service. Customer's satisfaction. Customer...»
The customer is the king: Relationship marketing
Synopsis abstract : «An introduction to relationship marketing. Retailing- An overview . Key trends in retail industry . CRM and the retail industry. CRM in retail â Loyalty programs . Different levels of relationship. Tools to develop strong customer...»
Customer Relationship Management (CRM) as a challenge of global competitiveness of the Indian Industry: Life Insurance Corporation of India (LIC)
Synopsis abstract : «Introduction. Elements of CRM. Customer . Product . Service . Database . Quality . Value. Importance of CRM in insurance industry. CRM - organization set-up. CRM at zonal office. CRM at divisional office. CRM at branch office. CRM -...»
A Study on customer satisfaction towards Cipla products
Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»
Service marketing in multiplex
Synopsis abstract : «Executive summary. Introduction. Industry analysis. Indian entertainment industry. Indian film industry. Growth drivers. Key players. Services marketing concepts as applied in multiplex. 7 Ps of services marketing. Service profit chain. Service...»
A study on customer relationship management
Synopsis abstract : «Introduction to CRM. Evolution of CRM. The beginning. Advances in the 1990's . Improving customer service. Improving customer relationships. Technical functionality. CRM planning. CRM planning: Keys for project success. Identify the problem and the...»
Hewlett-Packard's strategic audit
Synopsis abstract : «Case abstract. Mission and vision statement. External audit. SWOT analysis. Competitive Profile Matrix (CPM). External Factor Evaluation (EFE). Internal audit. Strengths and weaknesses. Internal Factor Evaluation (IFE). SWOT strategies. SPACE...»
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