The building of customer loyalty and retention strategies in sports marketing

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   23 pages
Document abstract : «The building of customer loyalty and retention strategies in sports marketing Synopsis The research in this dissertation focuses on the building of customer ...»

Synopsis abstract : «Introduction.. The profile of Chinese Professional Baseball League.. The research objectives.. Literature review.. Customer loyalty and satisfaction.. Identification and the team.. Research design and participant recruitment.. Data collection and...»

The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)

Business & market   |   Business strategy   |   Theses   |   04/02/2009   |   .doc   |   75 pages
Document abstract : «The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco). Introduction; ...»

Synopsis abstract : «Introduction. Overview and background of the study. Aims and objectives of the study. Scope of the study. Rationale of the study. Methodology of the study. Categorization of the customer loyalty concept. A frame on loyalty. Critical evaluation. The...»

Are customer's management softwares and quality customer service key elements to gain customer's satisfaction and build loyalty?

Business & market   |   Management   |   Term papers   |   05/13/2009   |   .doc   |   24 pages
Document abstract : « of customer satisfaction 2.4.3.1 The KANO model of customer s satisfaction 2.4.4 The link between satisfaction and loyalty 2.5 Customer loyalty 2.5.1 ...»

Synopsis abstract : «Abstract. Introduction. Aim and objectives of the report. Outline of the paper. Literature review. Introduction. Example of the Customer Relationship Management software (CRM). Quality customer service. Customer's satisfaction. Customer...»

The customer is the king: Relationship marketing

Business & market   |   Marketing   |   Theses   |   06/21/2009   |   .doc   |   55 pages
Document abstract : « Strategy should focus on three main things: 1) Building dynamic relationship with the customer 2) Making CRM the key element to building customer loyalty to a ...»

Synopsis abstract : «An introduction to relationship marketing. Retailing- An overview . Key trends in retail industry . CRM and the retail industry. CRM in retail – Loyalty programs . Different levels of relationship. Tools to develop strong customer...»

A Study on customer satisfaction towards Cipla products

Business & market   |   Business strategy   |   Market study   |   03/31/2009   |   .doc   |   40 pages
Document abstract : « measures are critical to any product or service company because customer satisfaction is a strong predictor of customer retention, customer loyalty and product ...»

Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»

Service marketing in multiplex

Business & market   |   Marketing   |   Indian project   |   08/28/2009   |   .doc   |   110 pages
Document abstract : « using questionnaire method, with a view to understand customer profile, customer expectation, customer satisfaction, customer loyalty, usage frequency ...»

Synopsis abstract : «Executive summary. Introduction. Industry analysis. Indian entertainment industry. Indian film industry. Growth drivers. Key players. Services marketing concepts as applied in multiplex. 7 Ps of services marketing. Service profit chain. Service...»

A study on customer relationship management

Business & market   |   Business strategy   |   Research papers   |   04/02/2009   |   .doc   |   58 pages
Document abstract : « back to their customers not only in terms of the obvious goal of improved customer service, but in incentives, gifts and other perks for customer loyalty. ...»

Synopsis abstract : «Introduction to CRM. Evolution of CRM. The beginning. Advances in the 1990's . Improving customer service. Improving customer relationships. Technical functionality. CRM planning. CRM planning: Keys for project success. Identify the problem and the...»

Retention of guest with reference to reservation system used by the front office of a hotel

Business & market   |   Business strategy   |   Research papers   |   08/25/2009   |   .doc   |   28 pages
Document abstract : « Quality control. Finding customer trends and customer expectation: Building customer loyalty; Music to guest's ears; Electronic locking ...»

Synopsis abstract : «Introduction to front office. Reservation department. Reception. Concierge and bell desk. Introduction to guest retention. Methods of guest retention. Feedback. Suggestion. Quality control. Finding customer trends and customer expectation. Building...»

A study on building a brand for cotton through marketing research

Business & market   |   Business strategy   |   Market study   |   04/21/2009   |   .doc   |   24 pages
Document abstract : « It helps command a premium price and build customer loyalty through emotional association. It makes purchase. Why brand a commodity? ...»

Synopsis abstract : «Introduction. Importance and need of branding. Major uses of cotton fibers. Global scenario. Market influencing factors . Processing of cotton. Analysis of the results of the questionnaire. Date interpretation and research. Comparing responses. The...»

Looking at how and where CRM can help an organization

Business & market   |   Business strategy   |   Term papers   |   04/02/2009   |   .doc   |   26 pages
Document abstract : « While retaining customer loyalty has been a sales principle since the beginning of time, CRM is actually a tremendous step forward in creating a system that ...»

Synopsis abstract : «Introduction. Understanding and knowing the customers. Five new approaches to customer value. Customer relationship management (CRM). How it works?. CRM's evolution. Key principles of CRM. Benefits for organization. Status of CRM. Introduction. A...»

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