The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)

Business & market   |   Business strategy   |   Theses   |   04/02/2009   |   .doc   |   75 pages
Document abstract : «The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco). Introduction; ...»

Synopsis abstract : «Introduction. Overview and background of the study. Aims and objectives of the study. Scope of the study. Rationale of the study. Methodology of the study. Categorization of the customer loyalty concept. A frame on loyalty. Critical evaluation. The...»

The customer is the king: Relationship marketing

Business & market   |   Marketing   |   Theses   |   06/21/2009   |   .doc   |   55 pages
Document abstract : « Strategy should focus on three main things: 1) Building dynamic relationship with the customer 2) Making CRM the key element to building customer loyalty to a ...»

Synopsis abstract : «An introduction to relationship marketing. Retailing- An overview . Key trends in retail industry . CRM and the retail industry. CRM in retail – Loyalty programs . Different levels of relationship. Tools to develop strong customer...»

A Study on customer satisfaction towards Cipla products

Business & market   |   Business strategy   |   Market study   |   03/31/2009   |   .doc   |   40 pages
Document abstract : « measures are critical to any product or service company because customer satisfaction is a strong predictor of customer retention, customer loyalty and product ...»

Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»

Service marketing in multiplex

Business & market   |   Marketing   |   Indian project   |   08/28/2009   |   .doc   |   110 pages
Document abstract : « using questionnaire method, with a view to understand customer profile, customer expectation, customer satisfaction, customer loyalty, usage frequency ...»

Synopsis abstract : «Executive summary. Introduction. Industry analysis. Indian entertainment industry. Indian film industry. Growth drivers. Key players. Services marketing concepts as applied in multiplex. 7 Ps of services marketing. Service profit chain. Service...»

A study on customer relationship management

Business & market   |   Business strategy   |   Research papers   |   04/02/2009   |   .doc   |   58 pages
Document abstract : « back to their customers not only in terms of the obvious goal of improved customer service, but in incentives, gifts and other perks for customer loyalty. ...»

Synopsis abstract : «Introduction to CRM. Evolution of CRM. The beginning. Advances in the 1990's . Improving customer service. Improving customer relationships. Technical functionality. CRM planning. CRM planning: Keys for project success. Identify the problem and the...»

Employee retention: Myths and methods

Business & market   |   Human resources   |   Research papers   |   04/03/2009   |   .doc   |   35 pages
Document abstract : « We also provide full support for your marketing-communication efforts by helping you build customer loyalty by distinguishing and positioning your ...»

Synopsis abstract : «Introduction. Employee retention strategies. Role of human resource management. Importance of retaining employees. 3 Rs of employee retention. Respect, recognition and rewards. KEi's employee retention model. Philosophy that sets employee retention...»

Identifying a customer: Bharti Broadband Networks Limited

Business & market   |   Marketing   |   Indian project   |   05/27/2009   |   .doc   |   38 pages
Document abstract : « The aim of these systems is to assist in building lasting customer relationship-to turn customer satisfaction into customer loyalty. ...»

Synopsis abstract : «Introduction. All about broadband. Company profile. About Bharti. Focus. Why is Bharti a specialist. Product information: Broadband interactive terminal. Features . Research methodology. Primary data. Secondary data. Internet Page accelerator (IPA)...»

How do companies maximize the return on corporate philanthropy?

Business & market   |   Business strategy   |   Presentation   |   07/27/2006   |   .doc   |   36 pages
Document abstract : « These returns were: customer loyalty, enhanced reputation and employee commitment. Shell emphasizes the returns from employee commitment. ...»

Synopsis abstract : «What is corporate philanthropy? . Introduction . Definition . Philanthropic contributions . Philanthropy and Strategy . Strategic corporate philanthropy and marketing . Philanthropy as investment . What is the return on corporate...»

The impact of advertisement on the buying behavior with reference to the consumer durables

Business & market   |   Marketing   |   Theses   |   03/21/2009   |   .doc   |   47 pages
Document abstract : « Pride in our work and each other Passion for creating unmatched customer loyalty for our brands Performance results that excite and reward global investors ...»

Synopsis abstract : «Introduction. Theoritical background of the study. Advertising and advertisements. Advertisers. Advertising agencies. Support organization. Media. Consumers. Advertising as marketing tool. Role of advertising in modern business world. Industry...»

Customer's perception towards the service quality of Hyundai

Business & market   |   Business strategy   |   Indian project   |   03/20/2009   |   .doc   |   34 pages
Document abstract : « of the study would be: To assess the customer's perception towards service quality at the service provider. To know the customers loyalty towards the service ...»

Synopsis abstract : «Introduction. Objectives of the study. Data collection methods. Analysis of the findings. Satisfaction parameters. Hypothesis. Suggestions and implications. Limitations of the study. Annexure. Questionnaire. Recruitment...»

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