A detailed look at brand management

Business & market   |   Management   |   Theses   |   05/12/2009   |   .doc   |   53 pages
Document abstract : « These include publishing, films, television, theme parks and cruises. extension is that not only does it fail its more distinct branding and advertising strategy ...»

Synopsis abstract : «Executive summary. Introduction to brands. History of brands. What is branding?. Why is it important to develop a brand for a product or service?. Differentiation . Conveys value. Builds brand loyalty . Builds pride . Brand extensions. Advantages of...»

Future of tobacco industry post tobacco ban

Political science   |   Social sciences   |   Research papers   |   05/28/2009   |   .doc   |   40 pages
Document abstract : « or restrictions on advertising on radio, television, print media about how such a comprehensive advertising ban would choice and the evidence does not support ...»

Synopsis abstract : «Introduction: Big tobacco's global expansion. Global tobacco players. Philip Morris, Bat and RJ Reynolds. Factors responsible for overseas expansion. Indicators of cigarette industry performance. U.S. markets. World markets. Leading world cigarette...»

How viral marketing enhances the ingredients of a promotional mix

Business & market   |   Marketing   |   Research papers   |   05/09/2009   |   .doc   |   61 pages
Document abstract : « these, such as the Cog (television commercial) from to generate buzz and word of mouth advertising. marketing and promoting products it does have its drawbacks ...»

Synopsis abstract : «Introduction. Word-of-mouth publicity vs digital media. Difference between biological virus vs marketing virus. History. Types of viral campaigns. Advantages of viral marketing. Examples of good viral marketing . Disadvantages of viral...»

The democratization of luxury

Business & market   |   Business strategy   |   Presentation   |   01/20/2009   |   .doc   |   62 pages
Document abstract : « An advertising campaign through the printed media must types of media (press, cinema, television, posters) and launched in brand stretching does not correspond ...»

Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»

Strategy Analysis on the gambling industry with the example of MGM Mirage

Business & market   |   Business strategy   |   Term papers   |   01/13/2009   |   .doc   |   64 pages
Document abstract : « and so boosts turnover and reduces advertising and marketing It does this by breaking down the external environment into of which goes to the television show. ...»

Synopsis abstract : «Introduction.. Industry.. Industry scope.. General environment.. Market segmentation.. Market leader.. Competition.. Key strategic issues facing the industry in the next 5 years.. The key success factors of the gambling industry explained with the...»

A study of human resources development climate in hospitals and its impact on patient satisfaction

Business & market   |   Human resources   |   Research papers   |   05/28/2009   |   .doc   |   43 pages
Document abstract : « and baby feeds under the influence of commercial advertising on radio, television, and through While the government does provide free healthcare, a lot of ...»

Synopsis abstract : «...»

The global youth market (with a case study about Converse)

Business & market   |   Marketing   |   Market study   |   01/20/2009   |   .doc   |   30 pages
Document abstract : « but to explore the role of television in bringing As the age goes up, so does the percentage of have been directly influenced by magazine advertising for music ...»

Synopsis abstract : «Introduction.. A cross border segmentation.. Definition of global marketing segmentation.. General statement of cross border segmentation.. Cross border similarities.. The global youth culture.. Dissection of the expression.. The result: Two...»

Experimental marketing: Building customer associations

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   60 pages
Document abstract : « that are popular in several regional television channels Is the music being played conducive or does it sound receptive to the brand/product advertising, and 59 ...»

Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»

Six case studies on usage of technology in relation to the philosophical, social and ethical factors in modern education system

Social studies   |   Educational studies   |   Theses   |   05/05/2009   |   .doc   |   71 pages
Document abstract : « previously mentioned household appliances (ie television sets, ovens the junk mail of cyberspace, advertising and other This study does not comment on whether ...»

Synopsis abstract : «Introduction. Usage of e-mail. Computer characteristics . E-mail communication . E-mail Abuse. The future. Technology integration to equate students. Continuing education among African Americans. Multiple impacts of introducing technology into...»

All you wanted to know about HDFC and Standard Life Insurance

Economics & finance   |   Finance   |   Indian project   |   04/16/2009   |   .doc   |   66 pages
Document abstract : « How does the plan work? purposes, such as explaining the firm's advertising campaign, improvement Sales Meetings: (a) Closed Circuit Television: Closed circuit ...»

Synopsis abstract : «Introduction. Company profile. Corporate profile. HDFC and its group companies. Insurance plan and compara. HDFC market review. Key terms. Major competitiors. Research methodology. Data analysis. Conclusion and recommendation of the reserach. SWOT...»

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