A detailed look at brand management
Synopsis abstract : «Executive summary. Introduction to brands. History of brands. What is branding?. Why is it important to develop a brand for a product or service?. Differentiation . Conveys value. Builds brand loyalty . Builds pride . Brand extensions. Advantages of...»
Future of tobacco industry post tobacco ban
Synopsis abstract : «Introduction: Big tobacco's global expansion. Global tobacco players. Philip Morris, Bat and RJ Reynolds. Factors responsible for overseas expansion. Indicators of cigarette industry performance. U.S. markets. World markets. Leading world cigarette...»
How viral marketing enhances the ingredients of a promotional mix
Synopsis abstract : «Introduction. Word-of-mouth publicity vs digital media. Difference between biological virus vs marketing virus. History. Types of viral campaigns. Advantages of viral marketing. Examples of good viral marketing . Disadvantages of viral...»
The democratization of luxury
Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»
Strategy Analysis on the gambling industry with the example of MGM Mirage
Synopsis abstract : «Introduction.. Industry.. Industry scope.. General environment.. Market segmentation.. Market leader.. Competition.. Key strategic issues facing the industry in the next 5 years.. The key success factors of the gambling industry explained with the...»
A study of human resources development climate in hospitals and its impact on patient satisfaction
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The global youth market (with a case study about Converse)
Synopsis abstract : «Introduction.. A cross border segmentation.. Definition of global marketing segmentation.. General statement of cross border segmentation.. Cross border similarities.. The global youth culture.. Dissection of the expression.. The result: Two...»
Experimental marketing: Building customer associations
Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»
Six case studies on usage of technology in relation to the philosophical, social and ethical factors in modern education system
Synopsis abstract : «Introduction. Usage of e-mail. Computer characteristics . E-mail communication . E-mail Abuse. The future. Technology integration to equate students. Continuing education among African Americans. Multiple impacts of introducing technology into...»
All you wanted to know about HDFC and Standard Life Insurance
Synopsis abstract : «Introduction. Company profile. Corporate profile. HDFC and its group companies. Insurance plan and compara. HDFC market review. Key terms. Major competitiors. Research methodology. Data analysis. Conclusion and recommendation of the reserach. SWOT...»
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