What are the most efficient media and related strategies used by companies to target children?
Synopsis abstract : «Introduction.. Literature review.. Why are children brands' favourite target.. Strategies using traditional media.. Strategies using a new medium: Internet.. Research methodology.. Findings of primary...»
Evaluation of print media as a medium of advertising with respect to consumers and advertisers
Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»
Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola
Synopsis abstract : «Introduction. Nokia. Sony Ericsson. Motorola. Samsung. LG Electronics . Company profiles. Multiple ways to customize. Nokia Asia Pacific ( India). Sony Ericsson. Motorola. Commercial, Government and Industrial Solutions Sector (CGISS). Global...»
Global marketing strategies for iron and steel industry
Synopsis abstract : «Marketing mix of global marketing. People . Planning . Product (or service) . Positioning . Pricing . Place . Promotion . Developing marketing strategies. Production process. Developing an international marketing strategy. Developing an...»
How viral marketing enhances the ingredients of a promotional mix
Synopsis abstract : «Introduction. Word-of-mouth publicity vs digital media. Difference between biological virus vs marketing virus. History. Types of viral campaigns. Advantages of viral marketing. Examples of good viral marketing . Disadvantages of viral...»
Effectiveness of online advertising
Synopsis abstract : «Introduction. Meaning of online advertising. Uses of online advertising. Advantages of online advertisement. Disadvantages of internet . Differences between traditional and web advertising . Important products offered by web advertising . Measuring...»
Advertising and its modern aids
Synopsis abstract : «Introduction. What is advertising?. Scope of advertising . Types of on-line advertising. Web adverting . Classified advertisement. Banner advertising . E-mail advertising . E- marketing. What is e ? marketing? . The internet as an advertising...»
The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior
Synopsis abstract : «Introduction. Key factors of celebrity endorsements / brand ambassadors. Marketing. Advertising. Branding. Definition of consumer behavior. Overview. Literature review. Aim of the research. Brand image and brand identity. Definition of a...»
The impact of advertisement on the buying behavior with reference to the consumer durables
Synopsis abstract : «Introduction. Theoritical background of the study. Advertising and advertisements. Advertisers. Advertising agencies. Support organization. Media. Consumers. Advertising as marketing tool. Role of advertising in modern business world. Industry...»
Advertising on the radio
Synopsis abstract : «Introduction. Objectives of the study. Research methodology. Primary. Secondary. Fundamentals of technical know-how. Cost involved. Origin of format radio. History of Indian radio. Different radio stations across India. License fee and revenue...»
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