Evaluation of print media as a medium of advertising with respect to consumers and advertisers

Business & market   |   Marketing   |   Theses   |   06/21/2009   |   .doc   |   46 pages
Document abstract : « media is the most popular and effective media for both Media, as we know, is a very important to plan and formulate the marketing strategies for establishing ...»

Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»

How viral marketing enhances the ingredients of a promotional mix

Business & market   |   Marketing   |   Research papers   |   05/09/2009   |   .doc   |   61 pages
Document abstract : «Word-of-mouth publicity vs digital media; Difference between Disadvantages of viral marketing. Effective use of Strategies of viral marketing; Tips for optimizing ...»

Synopsis abstract : «Introduction. Word-of-mouth publicity vs digital media. Difference between biological virus vs marketing virus. History. Types of viral campaigns. Advantages of viral marketing. Examples of good viral marketing . Disadvantages of viral...»

The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior

Business & market   |   Marketing   |   Term papers   |   04/03/2009   |   .doc   |   51 pages
Document abstract : « must first be selected and then the strategies are applied Effective short term promotional tool. if the publicity is achieved through the right media but lose ...»

Synopsis abstract : «Introduction. Key factors of celebrity endorsements / brand ambassadors. Marketing. Advertising. Branding. Definition of consumer behavior. Overview. Literature review. Aim of the research. Brand image and brand identity. Definition of a...»

The impact of advertisement on the buying behavior with reference to the consumer durables

Business & market   |   Marketing   |   Theses   |   03/21/2009   |   .doc   |   47 pages
Document abstract : « the study is to find out how effective advertisements are Advertisements in the TV and Print media has a recall and to generate advertising strategies for the ...»

Synopsis abstract : «Introduction. Theoritical background of the study. Advertising and advertisements. Advertisers. Advertising agencies. Support organization. Media. Consumers. Advertising as marketing tool. Role of advertising in modern business world. Industry...»

Advertising on the radio

Business & market   |   Marketing   |   Indian project   |   04/03/2009   |   .doc   |   48 pages
Document abstract : « It is one of the foundations for effective and successful Media owners dealing with new markets will virtually have to draw up their strategies as they go ...»

Synopsis abstract : «Introduction. Objectives of the study. Research methodology. Primary. Secondary. Fundamentals of technical know-how. Cost involved. Origin of format radio. History of Indian radio. Different radio stations across India. License fee and revenue...»

Experimental marketing: Building customer associations

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   60 pages
Document abstract : « Adapting concepts and strategies to a context is a increasingly frustrated with traditional media, which they t always provide the most effective, long-term ...»

Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»

Advertisement and sales promotion with reference to Leo Labs IT Solutions Pvt. Ltd.

Business & market   |   Marketing   |   Indian project   |   03/05/2009   |   .doc   |   35 pages
Document abstract : « and make intelligent decisions on the media best suited provides companies with new, cost-effective mechanisms to We devise these strategies by examining the ...»

Synopsis abstract : «Company profile.. Theoretical perspective.. Marketing research on new product development.. Objective and scope.. Research methodology.. Limitations.. Analysis and interpretatio...»

Reva: An alliance between Maini Group and AEV LLC Inc.

Business & market   |   Business strategy   |   Term papers   |   04/01/2009   |   .doc   |   38 pages
Document abstract : « environment (eg, culture, family, signs, media) The behavior issues helps us to adapt strategies by taking we learn that to be effective, advertisements must ...»

Synopsis abstract : «Executive summary. Scope of the study. History of electrical vehicle. About REVA car and its benefits. Technologies used in REVA Car. Models of REVA Car and their technical specifications. REVA in the world market. Objective of the...»

Creativity in advertising

Business & market   |   Marketing   |   Theses   |   04/03/2009   |   .doc   |   30 pages
Document abstract : « Successful creative strategies result from pinpointing an idea, a certain quarters, such as the business media and various s objectives in a more effective way ...»

Synopsis abstract : «Executive summary. What is creativity?. Objectives of creativity. Description/structure of the methodology/alternative solutions. Expected results/benefits. Characteristics of providers. Application. Types of firms/organisations concerned. What...»

Identifying a customer: Bharti Broadband Networks Limited

Business & market   |   Marketing   |   Indian project   |   05/27/2009   |   .doc   |   38 pages
Document abstract : « that assist the fine-tuning of marketing strategies. the fundamental elements underlying effective communication sender tools-message and media, four represent ...»

Synopsis abstract : «Introduction. All about broadband. Company profile. About Bharti. Focus. Why is Bharti a specialist. Product information: Broadband interactive terminal. Features . Research methodology. Primary data. Secondary data. Internet Page accelerator (IPA)...»

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