Effectiveness of online advertising
Synopsis abstract : «Introduction. Meaning of online advertising. Uses of online advertising. Advantages of online advertisement. Disadvantages of internet . Differences between traditional and web advertising . Important products offered by web advertising . Measuring...»
Advertising influence on impulsive buying
Synopsis abstract : «Chapter 1: Introduction . Background . Managerial relevance . Academic relevance . Problem statement. Research questions . Thesis structure . Chapter 2: Impulsive buying behaviour . Descriptions of impulse buying . Conceptual background . Factors...»
Recruitment and selection in a job placement consultancy
Synopsis abstract : «Introduction. Need and objective of the study in present scenario. Scope of the study. Research methodology. Research design. Research instrument. Methods of data analysis. Review of literature. Recruitment . Needs. Purpose and importance of...»
Building digital brands
Synopsis abstract : «The spillover effect. New creative approaches. Re evaluating media investments. Getting closer to the consumer . Implications for marketers. Need of a new marketing model. How to build and manage digital brands?. Personalization tools . Rethinking...»
A look at the consumer response to creativity in advertising
Synopsis abstract : «Introduction.. Topic.. Summary of second and third chapters.. The importance of creativity in advertising.. Effective advertising.. The need for a strong marketing background.. The elements of effective advertisements.. Factors affecting...»
Evolution of mobile commerce
Synopsis abstract : «Introduction. M-commerce (mobile commerce) . Content delivery over wireless devices . Evolution of Mobile Commerce . Mobile commerce opportunities . The emerging mobile lifestyle. Moving to mobile . Beyond E-commerce. A generic model for mobile...»
A survey on recruitment advertisements
Synopsis abstract : «Introduction. Advertising mix factors. Advertising budget. Mudra Communications Pvt Ltd . Values. Services. Public relations. Activities of horizons . Advertising archives. Digital consultancy for brands. Business referrals. Organizational...»
Direct marketing
Synopsis abstract : «Introduction. What is direct marketing. Key differences between general marketing and direct marketing. Role of direct marketing. Advantages of direct marketing. Disadvantages of direct marketing. What is database marketing?. development of database...»
A study on jeans: A C Nielsen USA
Synopsis abstract : «Chapter 1. Introduction. Organisational structure. The Nielsen code. Chapter 2. Nielsen core services. Chapter 3. Major businesses. What AC Nielsen does . Chapter 4. Products & services . Chapter 5. Competitors. Chapter 6. Internship...»
Client consultancy project: Leeds Metropolitan University Student' Union Elections
Synopsis abstract : «Executive summary.. Introduction.. Methodology.. Primary research.. Focus groups.. Interviews.. Other university research.. Secondary sesearch.. Findings.. Questionnaires.. Focus groups.. Interviews.. Other university findings.. Summary of key...»
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