A study on the White Goods Corporates

Business & market   |   Business strategy   |   Research papers   |   05/28/2009   |   .doc   |   35 pages
Document abstract : « evaluate marketing actions; monitor marketing performance; and improve an estimated 11% in Financial year 1999 LG Electronics India bought 3 spots per day on a ...»

Synopsis abstract : «Introduction. The concept of business concept. Elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. White goods sector -...»

Strategic marketing in today's Indian markets

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   43 pages
Document abstract : « evaluate marketing actions; monitor marketing performance; and improve an estimated 11% in Financial year 1999 LG Electronics India bought 3 spots per day on a ...»

Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»

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