The role of music in commercial television advertising

Business & market   |   Marketing   |   Term papers   |   05/14/2009   |   .doc   |   17 pages
Document abstract : « 139-147 ñ Fiske S, 1982, Schema-triggered affect An integrative perspective, Journal of Marketing Theory and Practice of Tempo, Loudness and Gender of Listener ...»

Synopsis abstract : «Executive summary. Introduction. Managerial relevance. Academic relevance. Problem statement. Structure of the thesis. Planning of the chapters. Theories of other specific atmospherics. Atmospherics of stimuli. The characteristics of...»

Effect of psychological contract forms on employee attitudes toward Affirmative Action

Business & market   |   Human resources   |   Presentation   |   01/13/2009   |   .doc   |   71 pages
Document abstract : « Relational contracts are based upon the social exchange theory: "Social exchange and the total number of employees by occupational level, race and gender. ...»

Synopsis abstract : «Introduction.. Background to the study.. Chapter outline.. Hypotheses.. Research model.. Limitation of the study.. Psychological contract.. Introduction.. Components of psychological contracts.. Changes in psychological contracts.. Subjectivity in...»

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