Re-branding junk food: firm strategies
Synopsis abstract : «Introduction.. A rising awareness of the health hazards caused by junk food.. A lot of health problems are linked to an inappropriate diet.. How governments and civil societies tackle this issue.. How governments and civil societies tackle this...»
Advertising and its modern aids
Synopsis abstract : «Introduction. What is advertising?. Scope of advertising . Types of on-line advertising. Web adverting . Classified advertisement. Banner advertising . E-mail advertising . E- marketing. What is e ? marketing? . The internet as an advertising...»
Evolution of mobile commerce
Synopsis abstract : «Introduction. M-commerce (mobile commerce) . Content delivery over wireless devices . Evolution of Mobile Commerce . Mobile commerce opportunities . The emerging mobile lifestyle. Moving to mobile . Beyond E-commerce. A generic model for mobile...»
"Dr Tasty": Business plan of a healthy fast-food
Synopsis abstract : «Executive summary.. The offer.. The market.. The staff.. Financing.. Presentation.. The project (Description, SWOT).. The means (new technology and patent).. Market and competitors.. Nature of the market.. Customers.. Competitors.. Strategies of 'Dr...»
Genetics: Case France and bio-technologies (business model)
Synopsis abstract : «Project's genesis and context.. Management and infrastructures.. The Herbfree system in the organization.. Staff and infrastructures evolutions.. Management issues.. Market research.. Demand research.. Customer...»
Robert Johnson: A profile
Synopsis abstract : «Introduction.. America - the land of oppertunity.. The son of a factory worker - Robert Johnson.. Robert Johnson's prior experiences in running a business.. Johnson and BET.. 1991, BET reached 31 million subscribers - Johnson's move to make the...»
Z-Boys: The politics of style
Synopsis abstract : «Subcultures, like the Mods, and Punks, and the Z-Boys.. 'Style was like the most important thing' says Z-Boy Tony Alva. . It was through this new skating style rather than their physical style that they most effectively communicated.. Dick Hebdige...»
Direct marketing
Synopsis abstract : «Introduction. What is direct marketing. Key differences between general marketing and direct marketing. Role of direct marketing. Advantages of direct marketing. Disadvantages of direct marketing. What is database marketing?. development of database...»
Translation report: Recipe language
Synopsis abstract : «Introduction. The syntax and vocabulary in recipes. The tense used in recipes. The common verbs used in recipes. The utensils. The measurements. Name of dishes and food. Name of the ingredients. Title of the...»
A study on spurious products
Synopsis abstract : «Counterfeit and pass off products. Types of spurious products. List of fake brands available in rural areas. Where spurious brands exists . Why spurious products exists more in rural areas. Adulterated products - A dangerous mix . How to identify...»
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