The global youth market (with a case study about Converse)
Synopsis abstract : «Introduction.. A cross border segmentation.. Definition of global marketing segmentation.. General statement of cross border segmentation.. Cross border similarities.. The global youth culture.. Dissection of the expression.. The result: Two...»
Soft capitalism as related to therapeutic modes of work
Synopsis abstract : «Introduction . Statement of research problem . Significance of study . The dilemma facing economic policy advisers arising from the theory of second best. The extent to which economic theory and empirical evidence support the use of competition...»
Impact of Internet Channel on Auto Insurance Industry
Synopsis abstract : «Executive summary. Overview. Definition of the insurance industry. The role of insurance agents/brokers. History and structure of the auto insurance industry. Selling costs and scale economies. Five industry forces analysis. Barriers to...»
Study of rural marketing in the present scenario in India
Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»
Law of copyright with amendments and case studies showing infringement
Synopsis abstract : «Copyright Act 1957.. Indian copyright law.. What copyright protects?. Works in which copyrights subsists.. Illustrations of copyrights in literary work.. Copyright of dramatic works.. Copyrights of musical works.. Copyrights of artistic...»
The market analysis of Reva (India)
Synopsis abstract : «General introduction. Background of the study. Reva Electric Car (Pvt) Ltd. Background of the company. Marketing management ? Philip Kotler. Operational Definitions. Organization hierarchy. Functional department of the organization. Analysis and...»
Entrepreneurship and the Indian retail industry
Synopsis abstract : «Introduction. Retail in India. Demographics and consumer behavior. Urbanization of population. Factors leading to a consumption boom. Entry strategies for the Indian retail market. Entry channels. Equity investment. Key challenges in the Indian...»
Information technology and strategic management
Synopsis abstract : «Introduction. Strategic management. Information technology and corporate strategy. Integrating IT and strategy. Capitalizing on Information Technology. Computers. The rise of the mainframe. Powerful supercomputers. Minis: The beginning of the...»
Studying the soybean nodulation at McGill University
Synopsis abstract : «Presentation of the oldest Canadian university: McGill University.. McGill university history.. Academic profile.. McGill hierarchical organization.. Strategies and financial aspects.. The Soybean nodulation.. The nodulation and the plant hormone...»
Corporate culture and intercultural management
Synopsis abstract : «Introduction.. Cultures and basic strategies of intercultural management.. Culture: A common but complex concept.. Intercultural management.. American and Japanese models.. American management.. Japanese management.. German and French models.. A...»
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