Experimental marketing: Building customer associations
Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»
Recruitment and selection procedure: A look at the Infosys BPO
Synopsis abstract : «Indroduction. Definition of Human Resource Management (HRM). Scope of HRM. HRM: Objectives and functions. Recruitment and selection needs. Purpose and importance. Steps in the selection process. Factors affecting recruitment. Essentials of selection...»
Study and analysis of the impact of implementing ERP solutions on large industries
Synopsis abstract : «Abstract. Introduction. Evolution of ERP. About ERP systems. Model layer of ERP. Case study. Literature review. Definition of ERP. Features of ERP systems. Modules. Functions of ERP. Impact of implementation. Benefits and limitations. ERP...»
The global youth market (with a case study about Converse)
Synopsis abstract : «Introduction.. A cross border segmentation.. Definition of global marketing segmentation.. General statement of cross border segmentation.. Cross border similarities.. The global youth culture.. Dissection of the expression.. The result: Two...»
Recruitment and selection
Synopsis abstract : «Introduction. Recruitment and selection techniques. Module1: Application forms assessment. Module2: Written test assessment. Module3: Interview assessment. Study of the processes of selection. Recruitment. Screening. Selection. Review of...»
Corporate culture and intercultural management
Synopsis abstract : «Introduction.. Cultures and basic strategies of intercultural management.. Culture: A common but complex concept.. Intercultural management.. American and Japanese models.. American management.. Japanese management.. German and French models.. A...»
Performance of NBFC's in Indiabulls
Synopsis abstract : «Introduction. A background study of non-banking financial companies (NBFC). Objectives of the study. Importance of the study. Important financial analysis templates. Major benefits. Scope of the study. Review of literature. Roles and regulations of...»
Cultural differences in management
Synopsis abstract : «Introduction.. Intercultural management: Fundamental concepts.. Integration of cultural differences in the intra and inter-company relations in the context of world economy.. Management strategies of international companies.. Implantation strategies...»
Six case studies on usage of technology in relation to the philosophical, social and ethical factors in modern education system
Synopsis abstract : «Introduction. Usage of e-mail. Computer characteristics . E-mail communication . E-mail Abuse. The future. Technology integration to equate students. Continuing education among African Americans. Multiple impacts of introducing technology into...»
Women representation in politics: A comparative approach between France and the Nordic countries
Synopsis abstract : «Historical and empirical data illustrating the gap in women mobilisation. Rokkan's model on mobilisation of women in parliamentary politics. The main and illustrative data of women political representation in France and in the Nordic countries . The...»
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