A detailed look at brand management

Business & market   |   Management   |   Theses   |   05/12/2009   |   .doc   |   53 pages
Document abstract : « dramatic illustra tion of the marketing communication efficiencies of a very crucial role in marketing under low instance, the Pierre Cardin name does not add ...»

Synopsis abstract : «Executive summary. Introduction to brands. History of brands. What is branding?. Why is it important to develop a brand for a product or service?. Differentiation . Conveys value. Builds brand loyalty . Builds pride . Brand extensions. Advantages of...»

Experimental marketing: Building customer associations

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   60 pages
Document abstract : « (ii) What kind of communication strategy you Is the music being played conducive or does it sound personal, relevant approach like experiential marketing is an ...»

Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»

A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap

Business & market   |   Business strategy   |   Research papers   |   05/26/2009   |   .doc   |   57 pages
Document abstract : « a result, each additional unit sold does not cost chat rooms and bulletin boards, makes communication tighter, and As a result, viral marketing is an effective ...»

Synopsis abstract : «Introduction. Statement of the problem. Need for the study. Objectives of the study. Research methodology. Academic research. Secondary data. Hypothesis (Framework). Methodology assumption. Method of collection. Type of data used. Sample size. The...»

Identifying a customer: Bharti Broadband Networks Limited

Business & market   |   Marketing   |   Indian project   |   05/27/2009   |   .doc   |   38 pages
Document abstract : « What does it take to produce and deliver them results and Manage the integrated marketing communication process Bharti More of today s marketing is moving from ...»

Synopsis abstract : «Introduction. All about broadband. Company profile. About Bharti. Focus. Why is Bharti a specialist. Product information: Broadband interactive terminal. Features . Research methodology. Primary data. Secondary data. Internet Page accelerator (IPA)...»

Building digital brands

Business & market   |   Marketing   |   Term papers   |   04/29/2009   |   .doc   |   40 pages
Document abstract : « It assumes, for example, that communication is one way (from The digital marketing model that has been developed is what seems to work, and what does not, in ...»

Synopsis abstract : «The spillover effect. New creative approaches. Re evaluating media investments. Getting closer to the consumer . Implications for marketers. Need of a new marketing model. How to build and manage digital brands?. Personalization tools . Rethinking...»

Integrid Media Pvt Ltd

Business & market   |   Management   |   Theses   |   03/20/2009   |   .doc   |   45 pages
Document abstract : « at the center of everything that Integrid Media does. to devise a channel-neutral communication strategy which activity across PR, events, direct marketing etc ...»

Synopsis abstract : «Introduction. Company profile. Key differentiators . Corporate governance. Organizational stakeholders. Inside stakeholders. Outside stakeholders. Strategic objectives of the company. Key business objectives. Television Ad sales. Internet...»

Bandwidth discovery: A demand side analysis of the bandwidth requirements of India's IT and ITES sectors

Business & market   |   Business strategy   |   Research papers   |   04/29/2009   |   .doc   |   45 pages
Document abstract : « understanding of business fundamentals and marketing techniques Engage quite a fast medium for communication however; it Who all does the demand side consider ...»

Synopsis abstract : «Introduction. Company profile. Technology profile. Methodology. Overview of market approach. Detailed description of each step. Analysis. Data analysis, interpretations and findings. Conclusions and recommendations: strategies for market...»

Evaluation of print media as a medium of advertising with respect to consumers and advertisers

Business & market   |   Marketing   |   Theses   |   06/21/2009   |   .doc   |   46 pages
Document abstract : « more popular and versatile forms of communication in the Media Advertising Research shows that advertising does work. t work is not having a marketing strategy ...»

Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»

A study on customer relationship management

Business & market   |   Business strategy   |   Research papers   |   04/02/2009   |   .doc   |   58 pages
Document abstract : « Does the emphasis of the CRM software Process Management - allows consistent communication with customer forms CRM Software Sales and Marketing Analysis Sales ...»

Synopsis abstract : «Introduction to CRM. Evolution of CRM. The beginning. Advances in the 1990's . Improving customer service. Improving customer relationships. Technical functionality. CRM planning. CRM planning: Keys for project success. Identify the problem and the...»

Emerging trends in cash management

Economics & finance   |   Finance   |   Indian project   |   04/29/2009   |   .doc   |   35 pages
Document abstract : « Some form of promotion or communication by means of which cannot be done in the firm s marketing program. the lack of locations and their staff does not always ...»

Synopsis abstract : «Introduction. Background study of cash management. Two basic models that help in determining levels of cash. The Baumol model. The Miller Orr model. What is cash management. The four P's of marketing cash management. Environmental analysis. Generic...»

Change Currency