China's beer wars South Africa Breweries. SABMiller case

Business & market   |   Business strategy   |   Market study   |   01/16/2005   |   .doc   |   31 pages
Document abstract : « loyal to a brand and the choice do not always Pilsner Urquell and Radegast, the Czech Republic's leading brewers The combined brewing business of CBC and CBG ...»

Synopsis abstract : «Introduction (general information on the company). SABMiller historical. Important figures. International policy. The main international events. The case of China. Analysis of the SAB International policy. Analysis of the Chinese beer...»

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