Study of rural marketing in the present scenario in India
Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»
Money and transaction over the internet: Online banking
Synopsis abstract : «Introduction. Role of Internet in the global banking sector. Electronic revolution . How does online banking work?. Advantages of online banking. Disadvantages of online banking. Online banking as for one stop bill payment. Buidling security for...»
Credit appraisal system at Standard Chartered Bank and the SME credit department
Synopsis abstract : «Introduction. Review of literature. Types of risk and lending. A study of traditional and modern credit process. Risk assessment vs risk measurement. Drivers of credit organization. The five C's of credit. Aggregate credit risk exposure and...»
Recruitment and selection
Synopsis abstract : «Introduction. Recruitment and selection techniques. Module1: Application forms assessment. Module2: Written test assessment. Module3: Interview assessment. Study of the processes of selection. Recruitment. Screening. Selection. Review of...»
Evolution of mobile commerce
Synopsis abstract : «Introduction. M-commerce (mobile commerce) . Content delivery over wireless devices . Evolution of Mobile Commerce . Mobile commerce opportunities . The emerging mobile lifestyle. Moving to mobile . Beyond E-commerce. A generic model for mobile...»
Building digital brands
Synopsis abstract : «The spillover effect. New creative approaches. Re evaluating media investments. Getting closer to the consumer . Implications for marketers. Need of a new marketing model. How to build and manage digital brands?. Personalization tools . Rethinking...»
Business analysis of Air Deccan (Now Kingfisher Red)
Synopsis abstract : «Introduction. Iindustries classified with service sector . Nationalization of airlines . Open-Sky Policy . Airport . Infrastructure . Classification. Early history. Top management. Product/service profile. Pre-flight service. In-flight...»
Cyber law in India
Synopsis abstract : «Introduction.. Internet.. Cyber space.. Information Technology Act 2000.. Why cyber-laws In India.. Cyber crimes.. Cyber crime against a 'Person'. Cyber crimes against property.. Cyber crime against the government.. Laws on cyber crimes...»
Investor behavior towards mutual funds with special reference to Reliance Capital Assets Management Ltd
Synopsis abstract : «Executive summary. Introduction to mutual funds. Types of mutual fund schemes. Schemes according to function. Schemes according to portfolio. Advantages of Systematic Investment Plan (SIP). Advantages of mutual funds. Drawbacks of mutual...»
Cultural differences in management
Synopsis abstract : «Introduction.. Intercultural management: Fundamental concepts.. Integration of cultural differences in the intra and inter-company relations in the context of world economy.. Management strategies of international companies.. Implantation strategies...»
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