Sergio Rossi : challenges in the emerging market

Business & market   |   Marketing   |   Case study   |   09/28/2006   |   .ppt   |   51 slides
Document abstract : « Distribution, marketing and communication strategic plan. For other luxury multi-product brands as LV, Gucci, Prada, they still focus on their core case study ...»

Synopsis abstract : «The brand history: at the beginning.. International development.. Joining the Gucci Group.. Partnership with the Gucci Group: a new step forward.. About Gucci Group.. Brands' acquisition from 1999.. Sergio Rossi and the competition.. Sergio Rossi...»

The impact of Foreign Direct Investment on the retail industry in India

Economics & finance   |   Finance   |   Theses   |   05/26/2009   |   .doc   |   102 pages
Document abstract : « Production and Distribution Networks: The Case of Poland This study looks at how foreign firms decide Aggressive marketing by banks, rising consumerism and ...»

Synopsis abstract : «Introduction. Objective of the study. Overview of the literature and organization of the study. India at a glance. The Indian economy. The highlights of the Indian economy. Snap shot of the Indian economy. The growth of consumer market in India. The...»

The democratization of luxury

Business & market   |   Business strategy   |   Presentation   |   01/20/2009   |   .doc   |   62 pages
Document abstract : « 41 2 /Luxury brands, a case apart The coming together of the luxury and marketing has led to a We will finally illustrate our study with the presentation of ...»

Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»

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