Marketing case study: Gucci

Business & market   |   Marketing   |   Market study   |   01/20/2009   |   .doc   |   18 pages
Document abstract : «Market analysis. The luxury market. The Macro environment. The Gucci clientele. The Gucci marketing mix. Conclusion. Bibliography. market study ...»

Synopsis abstract : «Market analysis.. The luxury market.. The Macro environment.. Micro-environment.. Gucci: The brand and its worth.. SWOT analysis.. The Gucci values.. Positioning the brand.. The marketing strategy of the brand.. The Gucci clientele.. The Gucci...»

Sergio Rossi : challenges in the emerging market

Business & market   |   Marketing   |   Case study   |   09/28/2006   |   .ppt   |   51 slides
Document abstract : « Distribution, marketing and communication strategic plan. For other luxury multi-product brands as LV, Gucci, Prada, they still focus on their core case study ...»

Synopsis abstract : «The brand history: at the beginning.. International development.. Joining the Gucci Group.. Partnership with the Gucci Group: a new step forward.. About Gucci Group.. Brands' acquisition from 1999.. Sergio Rossi and the competition.. Sergio Rossi...»

Strategies of expansion at the time of deceleration: The case of LVMH

Business & market   |   Business strategy   |   Case study   |   01/15/2009   |   .doc   |   10 pages
Document abstract : « situation is roughly similar for PPR Gucci which shown a (4) To investigate the specific marketing tools used by the case of LVMH?, a single case study is used ...»

Synopsis abstract : «Introduction.. Background to the dissertation topic.. The global economic situation.. The luxury industry: Key drivers of the market.. Presentation of the company LVMH.. Research objectives.. Research problem.. The objectives of the...»

Feasibility study of a new cosmetic product launch on the American market

Business & market   |   Marketing   |   Market study   |   01/19/2009   |   .doc   |   25 pages
Document abstract : « Easy, Cover Girl, Rejoice, Hugo Boss, Gucci, Rochas, Escada This case study has permitted to acquire an accurate It also provides marketing tactics that may be ...»

Synopsis abstract : «Overview.. Voyage des Thes and us.. Mission statement.. Executive summary.. America and tea.. Situation analysis.. Company description.. Products of Voyage des Thes.. Market analysis.. Key success factors.. Marketing strategy.. Overall sales and...»

The impact of Foreign Direct Investment on the retail industry in India

Economics & finance   |   Finance   |   Theses   |   05/26/2009   |   .doc   |   102 pages
Document abstract : « Production and Distribution Networks: The Case of Poland This study looks at how foreign firms decide Aggressive marketing by banks, rising consumerism and ...»

Synopsis abstract : «Introduction. Objective of the study. Overview of the literature and organization of the study. India at a glance. The Indian economy. The highlights of the Indian economy. Snap shot of the Indian economy. The growth of consumer market in India. The...»

The democratization of luxury

Business & market   |   Business strategy   |   Presentation   |   01/20/2009   |   .doc   |   62 pages
Document abstract : « 41 2 /Luxury brands, a case apart The coming together of the luxury and marketing has led to a We will finally illustrate our study with the presentation of ...»

Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»

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