Marketing in Major League Baseball

Business & market   |   Marketing   |   Case study   |   04/22/2008   |   .doc   |   6 pages
Document abstract : « Bibliography. Marketing in Major League Baseball Even before the Boston Red Sox won the World Series, people were religiously collecting their merchandise. ...»

Synopsis abstract : «Introduction. The fanaticism . The very first MasterCard 'Priceless' commercial . The purchase of souvenirs such as t-shirts and hats. The movie Fever Pitch. Convincing people to be a part of the obsessive fan base . Connecting with and remember...»

The building of customer loyalty and retention strategies in sports marketing

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   23 pages
Document abstract : « goods and licensed merchandise, event management and marketing services, sponsorship and For example, the Major Baseball League attracted more than sixty-four ...»

Synopsis abstract : «Introduction.. The profile of Chinese Professional Baseball League.. The research objectives.. Literature review.. Customer loyalty and satisfaction.. Identification and the team.. Research design and participant recruitment.. Data collection and...»

The strategy of Coca-Cola in China

Business & market   |   Business strategy   |   Term papers   |   05/12/2009   |   .doc   |   9 pages
Document abstract : « In addition, Coca-Cola has a long history of sports marketing relationships, which over the years have included Major League Baseball, the National Football ...»

Synopsis abstract : «Introduction. Coca-Cola's return journey to China. Amazing debut (1927-1948). Arduous return (1970-1980). Coca Cola company strategy in China. Reminder: Coca-Cola company's international strategy. A specific production model. An expansive trade...»

Intercultural communication: interaction in a changing world

Political science   |   Social sciences   |   Presentation   |   01/09/2009   |   .doc   |   10 pages
Document abstract : « 7-elevens, and a minor-league baseball team in the technological know-how and marketing power once but antidiscrimination legislation and major court decisions ...»

Synopsis abstract : «The importance of intercultural communication.. International contacts.. The new technology.. The new population. . The new economic arena. . Domestic contacts.. Immigration.. Recognition. . Studying intercultural communication.....»

Market driven Journalism

Arts & media   |   Journalism   |   Presentation   |   11/04/2008   |   .doc   |   5 pages
Document abstract : « is damage its relationship with the league (Sherman, 22 came to the forefront when major ESPN advertiser president of affiliate sales and marketing) was asked ...»

Synopsis abstract : «Introduction.. The effects of market driven journalism on the fourth estate.. Innovation in the media.. Richard Pagliaro's comment - American ?Nike? stars were dominating ESPN's coverage of the Australian Open.. ESPN's quest for profits and...»

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