The building of customer loyalty and retention strategies in sports marketing

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   23 pages
Document abstract : « goods and licensed merchandise, event management and marketing services, sponsorship and For example, the Major Baseball League attracted more than sixty-four ...»

Synopsis abstract : «Introduction.. The profile of Chinese Professional Baseball League.. The research objectives.. Literature review.. Customer loyalty and satisfaction.. Identification and the team.. Research design and participant recruitment.. Data collection and...»

Intercultural communication: interaction in a changing world

Political science   |   Social sciences   |   Presentation   |   01/09/2009   |   .doc   |   10 pages
Document abstract : « 7-elevens, and a minor-league baseball team in the technological know-how and marketing power once but antidiscrimination legislation and major court decisions ...»

Synopsis abstract : «The importance of intercultural communication.. International contacts.. The new technology.. The new population. . The new economic arena. . Domestic contacts.. Immigration.. Recognition. . Studying intercultural communication.....»

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