The building of customer loyalty and retention strategies in sports marketing

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   23 pages
Document abstract : « goods and licensed merchandise, event management and marketing services, sponsorship and For example, the Major Baseball League attracted more than sixty-four ...»

Synopsis abstract : «Introduction.. The profile of Chinese Professional Baseball League.. The research objectives.. Literature review.. Customer loyalty and satisfaction.. Identification and the team.. Research design and participant recruitment.. Data collection and...»

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