Marketing in Major League Baseball
Synopsis abstract : «Introduction. The fanaticism . The very first MasterCard 'Priceless' commercial . The purchase of souvenirs such as t-shirts and hats. The movie Fever Pitch. Convincing people to be a part of the obsessive fan base . Connecting with and remember...»
The building of customer loyalty and retention strategies in sports marketing
Synopsis abstract : «Introduction.. The profile of Chinese Professional Baseball League.. The research objectives.. Literature review.. Customer loyalty and satisfaction.. Identification and the team.. Research design and participant recruitment.. Data collection and...»
The strategy of Coca-Cola in China
Synopsis abstract : «Introduction. Coca-Cola's return journey to China. Amazing debut (1927-1948). Arduous return (1970-1980). Coca Cola company strategy in China. Reminder: Coca-Cola company's international strategy. A specific production model. An expansive trade...»
Intercultural communication: interaction in a changing world
Synopsis abstract : «The importance of intercultural communication.. International contacts.. The new technology.. The new population. . The new economic arena. . Domestic contacts.. Immigration.. Recognition. . Studying intercultural communication.....»
Market driven Journalism
Synopsis abstract : «Introduction.. The effects of market driven journalism on the fourth estate.. Innovation in the media.. Richard Pagliaro's comment - American ?Nike? stars were dominating ESPN's coverage of the Australian Open.. ESPN's quest for profits and...»
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