Green marketing issues about Total

Business & market   |   Marketing   |   Case study   |   11/27/2006   |   .doc   |   16 pages
Document abstract : « how companies should manage and control their organizations selection of equipment used, in line with increasingly two main targets of air quality regulators. ...»

Synopsis abstract : «Introduction of the company. History. Facts about total. Strategy . General analysis about total. Respect of the regulations and norm. Porter Five Forces. Value chain analysis . Eco performance matrix. Products analysis . Leveraging oil and gas...»

Change Currency