Experimental marketing: Building customer associations

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   60 pages
Document abstract : « with Smirnoff is James Bond, and the new movie Casino Royale. direct mail, point-of-sale promotions, programmatic product placement, broadcast communications ...»

Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»

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