The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior
Synopsis abstract : «Introduction. Key factors of celebrity endorsements / brand ambassadors. Marketing. Advertising. Branding. Definition of consumer behavior. Overview. Literature review. Aim of the research. Brand image and brand identity. Definition of a...»
Market research on customer satisfaction survey for Henkel (B2B)
Synopsis abstract : «Introduction. Problem definition. Problem. Rationale of the study. About company. Joint venture of the company. Anand Automotive System. Manufacturing locations. Manufacturing facilities. Product portfolio. Safety health environment & quality...»
Effect of psychological contract forms on employee attitudes toward Affirmative Action
Synopsis abstract : «Introduction.. Background to the study.. Chapter outline.. Hypotheses.. Research model.. Limitation of the study.. Psychological contract.. Introduction.. Components of psychological contracts.. Changes in psychological contracts.. Subjectivity in...»
A Study on customer satisfaction towards Cipla products
Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»
Bandwidth discovery: A demand side analysis of the bandwidth requirements of India's IT and ITES sectors
Synopsis abstract : «Introduction. Company profile. Technology profile. Methodology. Overview of market approach. Detailed description of each step. Analysis. Data analysis, interpretations and findings. Conclusions and recommendations: strategies for market...»
Chocolate industry in India
Synopsis abstract : «Introduction. Objective. Research methodology. Chocolate industry . Chocolate in a bloom. Chocolate industry in India. Major players. SWOT analysis of Cadbury . Market segmentation. Psychographics and demographics. Product positioning . Product...»
The role of National Bank Ltd in export and import in Bangladesh - NBL Dhaka
Synopsis abstract : «Introduction. Meaning of bank and banker. Industrial background and origin of banking. Nationalized commercial banks, foreign banks, private banks and Islamic banks in Bangladesh. Understanding the basic concepts in banking. History of banking in...»
Market potential of Levi's
Synopsis abstract : «Introduction. Objectives of the study. Scope of the study. Limitations of the study. Methodology of the study. Analysis of the profile of the industry. A study on the textile industry. Profile of the Levi Strauss & co. Levis Strauss & co...»
The impact of FIIs on Indian National stock exchange and how effective the Government is in Liberalizing and controlling the National Stock exchange?
Synopsis abstract : «Introduction. Background information and rationale of the study. Aims and objectives of the study. Research methodology. Literature review of the study. Policies of the government regarding Foreign Institutional Investors (FII) . Nature and quantity...»
Soft capitalism as related to therapeutic modes of work
Synopsis abstract : «Introduction . Statement of research problem . Significance of study . The dilemma facing economic policy advisers arising from the theory of second best. The extent to which economic theory and empirical evidence support the use of competition...»
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