Entrepreneurship and the Indian retail industry
Synopsis abstract : «Introduction. Retail in India. Demographics and consumer behavior. Urbanization of population. Factors leading to a consumption boom. Entry strategies for the Indian retail market. Entry channels. Equity investment. Key challenges in the Indian...»
How do companies maximize the return on corporate philanthropy?
Synopsis abstract : «What is corporate philanthropy? . Introduction . Definition . Philanthropic contributions . Philanthropy and Strategy . Strategic corporate philanthropy and marketing . Philanthropy as investment . What is the return on corporate...»
The impact of advertisement on the buying behavior with reference to the consumer durables
Synopsis abstract : «Introduction. Theoritical background of the study. Advertising and advertisements. Advertisers. Advertising agencies. Support organization. Media. Consumers. Advertising as marketing tool. Role of advertising in modern business world. Industry...»
Global marketing strategies for iron and steel industry
Synopsis abstract : «Marketing mix of global marketing. People . Planning . Product (or service) . Positioning . Pricing . Place . Promotion . Developing marketing strategies. Production process. Developing an international marketing strategy. Developing an...»
Soft capitalism as related to therapeutic modes of work
Synopsis abstract : «Introduction . Statement of research problem . Significance of study . The dilemma facing economic policy advisers arising from the theory of second best. The extent to which economic theory and empirical evidence support the use of competition...»
Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola
Synopsis abstract : «Introduction. Nokia. Sony Ericsson. Motorola. Samsung. LG Electronics . Company profiles. Multiple ways to customize. Nokia Asia Pacific ( India). Sony Ericsson. Motorola. Commercial, Government and Industrial Solutions Sector (CGISS). Global...»
China's beer wars South Africa Breweries. SABMiller case
Synopsis abstract : «Introduction (general information on the company). SABMiller historical. Important figures. International policy. The main international events. The case of China. Analysis of the SAB International policy. Analysis of the Chinese beer...»
Strategy trend analysis in Indian IT industry
Synopsis abstract : «Introduction. Strategy. Operating environment. Remote environment. Policies and infrastructure. Central excise. Export-import Policy. Key areas in growth of IT industry. Growth enablers. Key success factors . Framework for strategic analysis. Trends...»
Strategic marketing in today's Indian markets
Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»
Recruitment and selection
Synopsis abstract : «Introduction. Recruitment and selection techniques. Module1: Application forms assessment. Module2: Written test assessment. Module3: Interview assessment. Study of the processes of selection. Recruitment. Screening. Selection. Review of...»
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