Study of rural marketing in the present scenario in India
Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»
A study on the competitive environment in the retail market
Synopsis abstract : «Summary. Introduction. The retail marketing evolution. Retail marketing. Meaning and concept of retail marketing. The success of the retail stores. Three main phases in the life of a retailing institution. Trends in retail marketing. Retailing...»
An overview of the Indian cigarette industry
Synopsis abstract : «Introduction. Research objectives. Research methodology. An analysis of the cigarette industry in India . Consumer questionnaire analysis. Retailer questionnaire analysis. Objective wise ...»
A study into the retail industry of India and China
Synopsis abstract : «Introduction. Top ten retailers worldwide. The pros and cons of retail marketing. India vs China. FDI: Foreign Direct Investment. Similarity between India and China. Evolvement of franchising in India and the road ahead. Understanding the meaning of...»
A comparative study of services and prices between public and private sector broadband providers
Synopsis abstract : «...»
Managing customer relationship and their financial aspects: Standard Chartered India
Synopsis abstract : «Executive summary. Project objective. Introduction . History. About the product. About services. Theoretical background. Research methodology. Rational. Research questions. Findings and analysis. Savings account &...»
Comparison between traditional products and ULIPS in ICICI
Synopsis abstract : «Introduction. Objective of the study. Methodology of the study. A review of literature. Brief history. Product profile of ICICI. Company profile. Vision and values. Management. Awards & recognition. Portfolio performance. Data analysis and...»
A study conducted on executive perception towards organization environment in a firm
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A study on the White Goods Corporates
Synopsis abstract : «Introduction. The concept of business concept. Elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. White goods sector -...»
Strategic marketing in today's Indian markets
Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»
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