Study of rural marketing in the present scenario in India

Business & market   |   Marketing   |   Market study   |   05/08/2009   |   .doc   |   53 pages
Document abstract : « Problems in rural marketing; Conclusion; Bibliography. Study of rural marketing in the present scenario in India Objective- For rural market the over all ...»

Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»

A study on the competitive environment in the retail market

Business & market   |   Marketing   |   Research papers   |   05/30/2009   |   .doc   |   39 pages
Document abstract : « challenges in the retailing industry; Conclusion; Bibliography. A study on the These sectors are: Trends in retail marketing Urban Suburban Rural 1. New ...»

Synopsis abstract : «Summary. Introduction. The retail marketing evolution. Retail marketing. Meaning and concept of retail marketing. The success of the retail stores. Three main phases in the life of a retailing institution. Trends in retail marketing. Retailing...»

A study into the retail industry of India and China

Business & market   |   Business strategy   |   Research papers   |   03/26/2009   |   .doc   |   58 pages
Document abstract : « The pros and cons of retail marketing; India vs Hypermarket Department store Walmart Case Study Careers in of India s population still live in rural areas and ...»

Synopsis abstract : «Introduction. Top ten retailers worldwide. The pros and cons of retail marketing. India vs China. FDI: Foreign Direct Investment. Similarity between India and China. Evolvement of franchising in India and the road ahead. Understanding the meaning of...»

A comparative study of services and prices between public and private sector broadband providers

Business & market   |   Business strategy   |   Research papers   |   05/28/2009   |   .doc   |   33 pages
Document abstract : «A comparative study of services and prices between survey conducted by an independent marketing research company can reach the urban and rural consumers only ...»

Synopsis abstract : «...»

Managing customer relationship and their financial aspects: Standard Chartered India

Economics & finance   |   Finance   |   Indian project   |   05/07/2009   |   .doc   |   33 pages
Document abstract : « India and its group banks, regional rural banks and But here in our study we are considering innovative product features, pricing and marketing strategies in ...»

Synopsis abstract : «Executive summary. Project objective. Introduction . History. About the product. About services. Theoretical background. Research methodology. Rational. Research questions. Findings and analysis. Savings account &...»

Comparison between traditional products and ULIPS in ICICI

Economics & finance   |   Finance   |   Indian project   |   04/21/2009   |   .doc   |   90 pages
Document abstract : « In Study one fourth of the total information has widely and in particular to the rural areas with a of new Innovative products, smart marketing and aggressive ...»

Synopsis abstract : «Introduction. Objective of the study. Methodology of the study. A review of literature. Brief history. Product profile of ICICI. Company profile. Vision and values. Management. Awards & recognition. Portfolio performance. Data analysis and...»

A study conducted on executive perception towards organization environment in a firm

Business & market   |   Human resources   |   Research papers   |   05/26/2009   |   .doc   |   58 pages
Document abstract : « method was followed in the study Statistical tools Marketing department : The marketing department of Ashique export are mainly concentrated on the rural areas ...»

Synopsis abstract : «...»

A study on the White Goods Corporates

Business & market   |   Business strategy   |   Research papers   |   05/28/2009   |   .doc   |   35 pages
Document abstract : « A study of marketing research practices in business indicates The company will have different marketing strategies for be on the price-sensitive rural markets. ...»

Synopsis abstract : «Introduction. The concept of business concept. Elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. White goods sector -...»

Strategic marketing in today's Indian markets

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   43 pages
Document abstract : « household and only 0.05% in rural household this OBJECTIVE OF THE STUDY: To study The strategic To analyze strategic marketing scenario in the white goods ...»

Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»

Credit appraisal process and customer satisfaction on home loans with reference to ING Vysya Bank Ltd

Business & market   |   Business strategy   |   Market study   |   04/20/2009   |   .doc   |   46 pages
Document abstract : « available home loan schemes and to study the market practices seen in not only urban, but rural India. Direct, an Internet and direct marketing concept with ...»

Synopsis abstract : «Introduction. The liberalization and globalization process in India. Objectives of the study. Scope and limitations of the study. Review of literature. Housing sector. Credit apparaisal sector. Company profile. A study of ING home loan. Findinds and...»

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