Strategic marketing in today's Indian markets

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   43 pages
Document abstract : « that is ready to- Take a re-look at and the West is more or less saturated taking into account It stresses on maintaining closer ties with retailers, as this ...»

Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»

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