The global youth market (with a case study about Converse)

Business & market   |   Marketing   |   Market study   |   01/20/2009   |   .doc   |   30 pages
Document abstract : « First, we designed and piloted a series of inter-locking Medium Magazine Ads 29% Radio Ads 22% TV Ads 22 African-American/Black Teens spend 6 percent more per ...»

Synopsis abstract : «Introduction.. A cross border segmentation.. Definition of global marketing segmentation.. General statement of cross border segmentation.. Cross border similarities.. The global youth culture.. Dissection of the expression.. The result: Two...»

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