Law of copyright with amendments and case studies showing infringement
Synopsis abstract : «Copyright Act 1957.. Indian copyright law.. What copyright protects?. Works in which copyrights subsists.. Illustrations of copyrights in literary work.. Copyright of dramatic works.. Copyrights of musical works.. Copyrights of artistic...»
The global youth market (with a case study about Converse)
Synopsis abstract : «Introduction.. A cross border segmentation.. Definition of global marketing segmentation.. General statement of cross border segmentation.. Cross border similarities.. The global youth culture.. Dissection of the expression.. The result: Two...»
Impact of Internet Channel on Auto Insurance Industry
Synopsis abstract : «Executive summary. Overview. Definition of the insurance industry. The role of insurance agents/brokers. History and structure of the auto insurance industry. Selling costs and scale economies. Five industry forces analysis. Barriers to...»
Soft capitalism as related to therapeutic modes of work
Synopsis abstract : «Introduction . Statement of research problem . Significance of study . The dilemma facing economic policy advisers arising from the theory of second best. The extent to which economic theory and empirical evidence support the use of competition...»
Entrepreneurship and the Indian retail industry
Synopsis abstract : «Introduction. Retail in India. Demographics and consumer behavior. Urbanization of population. Factors leading to a consumption boom. Entry strategies for the Indian retail market. Entry channels. Equity investment. Key challenges in the Indian...»
The market analysis of Reva (India)
Synopsis abstract : «General introduction. Background of the study. Reva Electric Car (Pvt) Ltd. Background of the company. Marketing management ? Philip Kotler. Operational Definitions. Organization hierarchy. Functional department of the organization. Analysis and...»
Corporate culture and intercultural management
Synopsis abstract : «Introduction.. Cultures and basic strategies of intercultural management.. Culture: A common but complex concept.. Intercultural management.. American and Japanese models.. American management.. Japanese management.. German and French models.. A...»
Evolution of mobile commerce
Synopsis abstract : «Introduction. M-commerce (mobile commerce) . Content delivery over wireless devices . Evolution of Mobile Commerce . Mobile commerce opportunities . The emerging mobile lifestyle. Moving to mobile . Beyond E-commerce. A generic model for mobile...»
Advertising and its modern aids
Synopsis abstract : «Introduction. What is advertising?. Scope of advertising . Types of on-line advertising. Web adverting . Classified advertisement. Banner advertising . E-mail advertising . E- marketing. What is e ? marketing? . The internet as an advertising...»
Competitor analysis of financial securities industries: Religare
Synopsis abstract : «Introduction. Objectives of the study. An overview of security market in India. Company profile. Security and exchange board of India (SEBI). What is depository participation. National securities depository limited (NSDL). Central depository...»
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