The customer is the king: Relationship marketing
Synopsis abstract : «An introduction to relationship marketing. Retailing- An overview . Key trends in retail industry . CRM and the retail industry. CRM in retail â Loyalty programs . Different levels of relationship. Tools to develop strong customer...»
Customer relationship management's approach to create, adopt and redefine the marketing strategies
Synopsis abstract : «Introduction.. A clearer perspective about modern management tools.. Importance of CRM.. Targeting of customers and segmentation of market.. Examples of a few database and CRM tools.. The 4P's of marketing.. Product development.. Pricing.. Sales...»
Looking at how and where CRM can help an organization
Synopsis abstract : «Introduction. Understanding and knowing the customers. Five new approaches to customer value. Customer relationship management (CRM). How it works?. CRM's evolution. Key principles of CRM. Benefits for organization. Status of CRM. Introduction. A...»
Sales-side process automation to improve integration: An exploratory research
Synopsis abstract : «Introduction. A overview of Information Communication Technologies. Rationale of the study. Objective of the study. Conceptual framework and literture survey. What is sales force automation?. Technology behind it. The definition of knowledge...»
A Study on customer satisfaction towards Cipla products
Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»
Consumer empowerment
Synopsis abstract : «Introduction.. Concept of consumer empowerment.. More than an customer King.. The Hawthorne effect.. Factors influencing the growth of consumer empowerment.. Impact of technological development.. Global economy.. Shift in consumption.. Effects of...»
Efficiency of tele-marketing activities and its viability
Synopsis abstract : «Introduction. The nationalized banks. MNC's banks in India. Marketing of banking products. Industry profile of ABN AMRO. The three global strategic business units. Consumer & commercial clients . Private clients & asset management...»
The hospitality industry
Synopsis abstract : «Introduction.. Hospitality definition & characteristics.. Financial strategy.. Human resources strategy.. Marketing strategy.. Conclusion.. References.....»
Innovations in the restaurant business
Synopsis abstract : «Introduction. Objective of the study. Methodology of the study. An overview of service marketing. Concept. Positioning and differentiation. Summary. Branding of restaurants. Issues of branding services. A comprehensive study. Brand research and...»
Financial services through non branch delivery channels
Synopsis abstract : «An overview of banking. Revolution in the banking industry. Indian banks cash in on delivery channels. Understanding the psychology of the customer. Using technology for serving customers. Objective of the study. Reseach methodology. Review of...»
Our guarantee :
