The customer is the king: Relationship marketing

Business & market   |   Marketing   |   Theses   |   06/21/2009   |   .doc   |   55 pages
Document abstract : « Bibliography. The customer is the king: Relationship marketing CONTENTS CHAPTERS PAGE NO. Chapter 1 Description of the topic An Introduction ...»

Synopsis abstract : «An introduction to relationship marketing. Retailing- An overview . Key trends in retail industry . CRM and the retail industry. CRM in retail – Loyalty programs . Different levels of relationship. Tools to develop strong customer...»

Sales-side process automation to improve integration: An exploratory research

Business & market   |   Business strategy   |   Theses   |   05/08/2009   |   .doc   |   51 pages
Document abstract : « The pros and cons of supplier relationship management (SRM Internet economy, the customer is most definitely king. purpose is to create a customer, the business ...»

Synopsis abstract : «Introduction. A overview of Information Communication Technologies. Rationale of the study. Objective of the study. Conceptual framework and literture survey. What is sales force automation?. Technology behind it. The definition of knowledge...»

A Study on customer satisfaction towards Cipla products

Business & market   |   Business strategy   |   Market study   |   03/31/2009   |   .doc   |   40 pages
Document abstract : « to economic success criteria of companies and that relationship management works. Today s market is a buyer oriented where customer is considered as king. ...»

Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»

Financial services through non branch delivery channels

Economics & finance   |   Finance   |   Indian project   |   04/21/2009   |   .doc   |   42 pages
Document abstract : « bank touts The customer is King mantra, it information about his or her specific account relationship. offered by competitors Reduce customer attrition Indian ...»

Synopsis abstract : «An overview of banking. Revolution in the banking industry. Indian banks cash in on delivery channels. Understanding the psychology of the customer. Using technology for serving customers. Objective of the study. Reseach methodology. Review of...»

A look at the consumer response to creativity in advertising

Business & market   |   Marketing   |   Theses   |   02/20/2009   |   .doc   |   56 pages
Document abstract : « point of marketing is to satisfy customer needs and development of advertisements allows for this dynamic relationship. Reid, King & DeLorme (1998) extend this ...»

Synopsis abstract : «Introduction.. Topic.. Summary of second and third chapters.. The importance of creativity in advertising.. Effective advertising.. The need for a strong marketing background.. The elements of effective advertisements.. Factors affecting...»

Emerging trends in cash management

Economics & finance   |   Finance   |   Indian project   |   04/29/2009   |   .doc   |   35 pages
Document abstract : « s major competitors, Wendys and Burger King do not longer require such a definite, direct relationship between current way as to motivate the customer to deal ...»

Synopsis abstract : «Introduction. Background study of cash management. Two basic models that help in determining levels of cash. The Baumol model. The Miller Orr model. What is cash management. The four P's of marketing cash management. Environmental analysis. Generic...»

A study conducted on executive perception towards organization environment in a firm

Business & market   |   Human resources   |   Research papers   |   05/26/2009   |   .doc   |   58 pages
Document abstract : « of other monopoly company or FMCG king like Procter have with India and the extent of symbiotic relationship. and analyzed ensure that each customer gets the ...»

Synopsis abstract : «...»

A detailed look at brand management

Business & market   |   Management   |   Theses   |   05/12/2009   |   .doc   |   53 pages
Document abstract : « the customers do not have a relationship with any expensive to a company than new customer development. Gerber means "baby care," and Chun King means "Chinese ...»

Synopsis abstract : «Executive summary. Introduction to brands. History of brands. What is branding?. Why is it important to develop a brand for a product or service?. Differentiation . Conveys value. Builds brand loyalty . Builds pride . Brand extensions. Advantages of...»

Evolution of mobile commerce

Business & market   |   Business strategy   |   Research papers   |   04/28/2009   |   .doc   |   50 pages
Document abstract : « The tied relationship between the device and the network service provider to identify a customer, we need while simultaneously claiming that content is king . ...»

Synopsis abstract : «Introduction. M-commerce (mobile commerce) . Content delivery over wireless devices . Evolution of Mobile Commerce . Mobile commerce opportunities . The emerging mobile lifestyle. Moving to mobile . Beyond E-commerce. A generic model for mobile...»

Strategy Analysis on the gambling industry with the example of MGM Mirage

Business & market   |   Business strategy   |   Term papers   |   01/13/2009   |   .doc   |   64 pages
Document abstract : « industry the client is king, everything is used to create successful marketing campaigns and chain management, or customer relationship management, innovative ...»

Synopsis abstract : «Introduction.. Industry.. Industry scope.. General environment.. Market segmentation.. Market leader.. Competition.. Key strategic issues facing the industry in the next 5 years.. The key success factors of the gambling industry explained with the...»

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