The ethics in advertising
Synopsis abstract : «Introduction. Issues central to an unethical discussion. Forms of untruthful advertising. Benefits of advertising . Harms of advertising . Ethical principles relevant to advertising . Truthfulness in advertising . The dignity of the human person...»
Advertising - An overview
Synopsis abstract : «Introduction. Meaning of introduction. Origin and growth of advertising. Kinds of advertising. On the basis of area. On the basis of functions. On the basis of advertising. Active participants in advertising. Role of advertising. The advertising...»
The impact of advertisement on the buying behavior with reference to the consumer durables
Synopsis abstract : «Introduction. Theoritical background of the study. Advertising and advertisements. Advertisers. Advertising agencies. Support organization. Media. Consumers. Advertising as marketing tool. Role of advertising in modern business world. Industry...»
Evaluation of print media as a medium of advertising with respect to consumers and advertisers
Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»
A look at the consumer response to creativity in advertising
Synopsis abstract : «Introduction.. Topic.. Summary of second and third chapters.. The importance of creativity in advertising.. Effective advertising.. The need for a strong marketing background.. The elements of effective advertisements.. Factors affecting...»
Integrid Media Pvt Ltd
Synopsis abstract : «Introduction. Company profile. Key differentiators . Corporate governance. Organizational stakeholders. Inside stakeholders. Outside stakeholders. Strategic objectives of the company. Key business objectives. Television Ad sales. Internet...»
Almasah international real estate: The real estate market in Dubai
Synopsis abstract : «Introduction.. Description on Dubai's real estate market and its environment.. Presentation of the economy.. Factors leading to this unprecedented growth.. Deeper look at the Real Estate Market in Dubai.. Supply/demand outlook.. Examples of a small...»
Consumer Protection Act of India: When the consumer is a king
Synopsis abstract : «Introduction to the act.. Who is a consumer and who is not?. Important definitions.. Rights of consumer.. Redressal machinery under the act.. Consumer disputes redressal agencies.. Consumer protection council.. Complaints.. Who can file a...»
Mcdavid's International
Synopsis abstract : «Executive summary.. Company history.. Financial performance 2000-2006.. SWOT analysis.. Strengths.. Weaknesses.. Opportunities.. Threats.. Key competitor analysis.. External environment.. The need for new products.. Research methodologies.. Research...»
How do companies maximize the return on corporate philanthropy?
Synopsis abstract : «What is corporate philanthropy? . Introduction . Definition . Philanthropic contributions . Philanthropy and Strategy . Strategic corporate philanthropy and marketing . Philanthropy as investment . What is the return on corporate...»
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