The impact of advertisement on the buying behavior with reference to the consumer durables

Business & market   |   Marketing   |   Theses   |   03/21/2009   |   .doc   |   47 pages
Document abstract : « It gives cost benefits. It delivers a standard of living. Ethics in advertising Ethics is a choice between the good and bad, between right and the wrong. ...»

Synopsis abstract : «Introduction. Theoritical background of the study. Advertising and advertisements. Advertisers. Advertising agencies. Support organization. Media. Consumers. Advertising as marketing tool. Role of advertising in modern business world. Industry...»

Evaluation of print media as a medium of advertising with respect to consumers and advertisers

Business & market   |   Marketing   |   Theses   |   06/21/2009   |   .doc   |   46 pages
Document abstract : « of advertisement in newspapers and magazines, the commissions of advertising agencies, etc. would ensure that the media followed the code of ethics in letter ...»

Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»

A look at the consumer response to creativity in advertising

Business & market   |   Marketing   |   Theses   |   02/20/2009   |   .doc   |   56 pages
Document abstract : « by Ang & Low (2000) that all three dimensions of advertising creativity need medium, and input gathered from pre-test participants and Ethics Committee members ...»

Synopsis abstract : «Introduction.. Topic.. Summary of second and third chapters.. The importance of creativity in advertising.. Effective advertising.. The need for a strong marketing background.. The elements of effective advertisements.. Factors affecting...»

Integrid Media Pvt Ltd

Business & market   |   Management   |   Theses   |   03/20/2009   |   .doc   |   45 pages
Document abstract : « The company is very high on professional ethics and acts with ranging from public relations (PR), events and sponsorship to advertising, interactive advertising ...»

Synopsis abstract : «Introduction. Company profile. Key differentiators . Corporate governance. Organizational stakeholders. Inside stakeholders. Outside stakeholders. Strategic objectives of the company. Key business objectives. Television Ad sales. Internet...»

Almasah international real estate: The real estate market in Dubai

Business & market   |   Business strategy   |   Market study   |   01/20/2009   |   .doc   |   41 pages
Document abstract : « invest in new projects -Management structure -Lack of clients follow-up -Weak customer service -Weak business ethics (agents) -Lack of advertising -Lack of ...»

Synopsis abstract : «Introduction.. Description on Dubai's real estate market and its environment.. Presentation of the economy.. Factors leading to this unprecedented growth.. Deeper look at the Real Estate Market in Dubai.. Supply/demand outlook.. Examples of a small...»

Consumer Protection Act of India: When the consumer is a king

Law & contracts   |   Other law subjects   |   Term papers   |   03/05/2009   |   .doc   |   31 pages
Document abstract : « At the same time advertising techniques are packed with catchy elements like and service providers negligent in observing fair practices and ethics of the trade ...»

Synopsis abstract : «Introduction to the act.. Who is a consumer and who is not?. Important definitions.. Rights of consumer.. Redressal machinery under the act.. Consumer disputes redressal agencies.. Consumer protection council.. Complaints.. Who can file a...»

How do companies maximize the return on corporate philanthropy?

Business & market   |   Business strategy   |   Presentation   |   07/27/2006   |   .doc   |   36 pages
Document abstract : « and voluntary nature of philanthropic contributions that distinguishes philanthropy from ethics. that philanthropy is used as a form of advertising or public ...»

Synopsis abstract : «What is corporate philanthropy? . Introduction . Definition . Philanthropic contributions . Philanthropy and Strategy . Strategic corporate philanthropy and marketing . Philanthropy as investment . What is the return on corporate...»

The democratization of luxury

Business & market   |   Business strategy   |   Presentation   |   01/20/2009   |   .doc   |   62 pages
Document abstract : « public relations have a greater impact in the luxury sector than simple media advertising. Luxury had to adapt to a code of ethics and rigorous management of ...»

Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»

The political influence on organization decision making towards corporate social responsability: a socio economic approach

Economics & finance   |   Economics   |   Presentation   |   07/27/2006   |   .doc   |   30 pages
Document abstract : « not only financial investment in advertising, public relations and marketing, but as Drivers of Corporate Social Responsibility: Journal of Business Ethics: vol ...»

Synopsis abstract : «Research design. Objects of research. Acknowledgement. The political field around csr. Introduction. The impact of globalization. Different actors: ngos and governments. The working of the field. The dependency of organizations. Introduction. The...»

A Study on customer satisfaction towards Cipla products

Business & market   |   Business strategy   |   Market study   |   03/31/2009   |   .doc   |   40 pages
Document abstract : « customer s experience are developed through the various information sources like advertising , word of There is also an ethics committee for project approvals. ...»

Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»

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