How viral marketing enhances the ingredients of a promotional mix

Business & market   |   Marketing   |   Research papers   |   05/09/2009   |   .doc   |   61 pages
Document abstract : « But unlike a computer virus, which is harmful, viral marketing is harnessed for good. user on average (ie, the basic reproductive rate is greater than one ...»

Synopsis abstract : «Introduction. Word-of-mouth publicity vs digital media. Difference between biological virus vs marketing virus. History. Types of viral campaigns. Advantages of viral marketing. Examples of good viral marketing . Disadvantages of viral...»

An examination of the quality of work

Business & market   |   Human resources   |   Research papers   |   04/21/2009   |   .doc   |   39 pages
Document abstract : « QWL means having good supervision, good working conditions, good pay and are systematic attempts by an organization to give workers greater opportunities to ...»

Synopsis abstract : «Introduction. Need for study or scope. Objectives of the study. Methodology. Limitations. Review of literature. Introdction. What is QWL?. Definitions for quality of work life. Criteria of measuring QWL. Adequate and fair compensation. Safe and...»

Impact of effective leadership in an organization

Business & market   |   Management   |   Term papers   |   05/10/2009   |   .doc   |   46 pages
Document abstract : « Institute (ILI) was created in early 2001 to help promising Infoscions develop into good leaders. To create greater customer value through thought leadership. ...»

Synopsis abstract : «Introduction. Characteristic features of leadership. Methods for developing effective leaders . Key elements of leadership. Developing leaders at Infosys . Leadership theories. Trait theory of leadership. Behavioral theories . Iowa and Michigan...»

A closer examination of the phenomenon of globalization and its affect on India

Economics & finance   |   Economics   |   Research papers   |   05/10/2009   |   .doc   |   117 pages
Document abstract : « Why the rich fear Globalization? Globalization: Good or Bad Outward-oriented policies brought dynamism and greater prosperity to much of ...»

Synopsis abstract : «Introduction of globalization. History and issues of globalization. Impact of globalization on economies. Impact of globalization on India. Gateway of India's globalization. Globalization & legal regulation. Role of technology. Globalization...»

Human Resources: New vistas & challenges

Business & market   |   Human resources   |   Theses   |   05/09/2009   |   .doc   |   54 pages
Document abstract : « in the business arena, there will be a constant demand for good leaders The future poses new challenges and greater speed and complexity, but also opportunities ...»

Synopsis abstract : «Introduction. Future of HR in the 21st century. Mergers and acquistions: HR perspective. Human resource implications. Facilitating easier transitions. The organizational culture . Grievance handling. Grievance handling principles. Motivation as key...»

A study on the aircraft design center

Business & market   |   Management   |   Research papers   |   05/26/2009   |   .doc   |   54 pages
Document abstract : « inculcates great trust and respect for management Participation leads to greater acceptance of s job to closely control them to ensure that they do a good job. ...»

Synopsis abstract : «Introduction. The roots of HRM. The behavioral science movement. The organization development (OD) movement . Industrial relations. Meaning and definitions of participative management. Overcoming the barriers (Techniques to improve...»

A comparative study between propofol and thiopentone with topical lignocaine for the insertion of a laryngeal mask airway

Science & technology   |   Medical studies   |   Indian project   |   04/07/2009   |   .doc   |   48 pages
Document abstract : « Thiopentone preceded by topical lignocaine spray is equally good for induction prior to It confers a greater hypnotic potency, a rapid onset of action and ...»

Synopsis abstract : «Introduction. List of abbreviation. Methodology of the study. Results. Study of a supraglottic device. Objective of the study. Statistical methods. Review of literature. History. Discussion. Effects of local anesthetics on organ system. Study...»

A study on export performance, challenges and prospects of IT industry in India

Economics & finance   |   Economics   |   Research papers   |   05/27/2009   |   .doc   |   32 pages
Document abstract : « as a key IT services outsourcing destination, continue to hold India in good stead IT and management skills, in fact, is assuming an ever-greater importance, in ...»

Synopsis abstract : «Introduction. Analyzing the performances of IT industry . Challenges of the IT industry. The prospects of the Indian IT industry. Measures for the steady growth of the Indian IT industry. The current industry position of IT industry. Overview of...»

A survey on labor welfare at Alstom

Business & market   |   Human resources   |   Research papers   |   05/22/2009   |   .doc   |   42 pages
Document abstract : « Labor welfare is considered as an incentive and good investment to secure preserve, develop, greater efficiency and out put from workers. ...»

Synopsis abstract : «Introduction. Definition. Concept. Evolution and growth of labor welfare in India. Theories of labour welfare. Administration of welfare facilities. An overview of the factories act 1948. Labour welfare measures practised at Alstom. Review of...»

Recruitment and selection

Business & market   |   Human resources   |   Term papers   |   04/21/2009   |   .doc   |   33 pages
Document abstract : « To build a good human resource base, organizations. As such these is a greater need to make sound polices and systems to recruit and select the candidates. ...»

Synopsis abstract : «Introduction. Recruitment and selection techniques. Module1: Application forms assessment. Module2: Written test assessment. Module3: Interview assessment. Study of the processes of selection. Recruitment. Screening. Selection. Review of...»

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