Sustainable development, oil and the future: the trilogy
Synopsis abstract : «Introduction.. Public and private actors of the development model.. The State: Unique effective party in market externalities, thus responsible for sustainable development.. Limited liability of the State: The role of non-governmental organisms in...»
Tourism in Kerala
Synopsis abstract : «Introduction to tourism. Tourism in the world. Growth of tourism. Nature of tourism. The basic component of tourism. Influences . Demographic and social trends. Drawbacks of tourism. Importance of the tourism industry. Introduction to...»
Mcdavid's International
Synopsis abstract : «Executive summary.. Company history.. Financial performance 2000-2006.. SWOT analysis.. Strengths.. Weaknesses.. Opportunities.. Threats.. Key competitor analysis.. External environment.. The need for new products.. Research methodologies.. Research...»
Reva: An alliance between Maini Group and AEV LLC Inc.
Synopsis abstract : «Executive summary. Scope of the study. History of electrical vehicle. About REVA car and its benefits. Technologies used in REVA Car. Models of REVA Car and their technical specifications. REVA in the world market. Objective of the...»
Experimental marketing: Building customer associations
Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»
Cultural differences in management
Synopsis abstract : «Introduction.. Intercultural management: Fundamental concepts.. Integration of cultural differences in the intra and inter-company relations in the context of world economy.. Management strategies of international companies.. Implantation strategies...»
An empirical study of the Scottish attitude towards mobile phone product and services
Synopsis abstract : «...»
Study of rural marketing in the present scenario in India
Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»
The global youth market (with a case study about Converse)
Synopsis abstract : «Introduction.. A cross border segmentation.. Definition of global marketing segmentation.. General statement of cross border segmentation.. Cross border similarities.. The global youth culture.. Dissection of the expression.. The result: Two...»
A study into the retail industry of India and China
Synopsis abstract : «Introduction. Top ten retailers worldwide. The pros and cons of retail marketing. India vs China. FDI: Foreign Direct Investment. Similarity between India and China. Evolvement of franchising in India and the road ahead. Understanding the meaning of...»
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