The Lead User Method: A solution to improve new product success in rapidly changing markets?

Business & market   |   Marketing   |   Theses   |   02/04/2006   |   .pdf   |   77 pages
Document abstract : «The Lead User Method: A solution to improve new product success in rapidly changing markets? Introduction; The risk innovation process ...»

Synopsis abstract : «Introduction. The risk innovation process: Typology of innovations and risks. Typology of innovations. Typology of risks linked to innovation. Inputs provided by traditional new product development research methods. Steps of traditional research...»

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