Evaluation of print media as a medium of advertising with respect to consumers and advertisers

Business & market   |   Marketing   |   Theses   |   06/21/2009   |   .doc   |   46 pages
Document abstract : « technology behind it, was the last word in man s quest for perfect communications. We cannot run a four-minute mile like the Olympic athletics, yet we know the ...»

Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»

Identifying a customer: Bharti Broadband Networks Limited

Business & market   |   Marketing   |   Indian project   |   05/27/2009   |   .doc   |   38 pages
Document abstract : « Dependency on Network to run any application Convenience Obsolescence Last mile solutions We give It has a perfect team for their work, and provides the best ...»

Synopsis abstract : «Introduction. All about broadband. Company profile. About Bharti. Focus. Why is Bharti a specialist. Product information: Broadband interactive terminal. Features . Research methodology. Primary data. Secondary data. Internet Page accelerator (IPA)...»

Effect of psychological contract forms on employee attitudes toward Affirmative Action

Business & market   |   Human resources   |   Presentation   |   01/13/2009   |   .doc   |   71 pages
Document abstract : « Relational employees are often associated with acting in organisational citizenship behaviour ie going the extra mile etc (Millward et al, 1998:1531). ...»

Synopsis abstract : «Introduction.. Background to the study.. Chapter outline.. Hypotheses.. Research model.. Limitation of the study.. Psychological contract.. Introduction.. Components of psychological contracts.. Changes in psychological contracts.. Subjectivity in...»

Knowledge, growth without scale effects, and the product life cycle

Economics & finance   |   Economics   |   Theses   |   07/27/2006   |   .doc   |   260 pages
Document abstract : «Introduction; Growth and scale effects: Knowledge and scale effects in growth; Empirical evidence; Models of growth without scale effects. ...»

Synopsis abstract : «Introduction. Growth and scale effects. Knowledge and scale effects in growth. Empirical evidence. Models of growth without scale effects. Knowledge, R and D and spillovers at the firm. Firm size and growth. R and D and pure knowledge...»

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