Integrid Media Pvt Ltd

Business & market   |   Management   |   Theses   |   03/20/2009   |   .doc   |   45 pages
Document abstract : « We intend to unleash the power of the net for both in very reasonable costs ensures the edge over competitors. 4 MEDIA AGENCY A media agency is a company which ...»

Synopsis abstract : «Introduction. Company profile. Key differentiators . Corporate governance. Organizational stakeholders. Inside stakeholders. Outside stakeholders. Strategic objectives of the company. Key business objectives. Television Ad sales. Internet...»

A study on the competitive environment in the retail market

Business & market   |   Marketing   |   Research papers   |   05/30/2009   |   .doc   |   39 pages
Document abstract : « Role of advertising and different media; Various advertising media; Retail marketing in Its monopoly power over the others is its price advantage, which means ...»

Synopsis abstract : «Summary. Introduction. The retail marketing evolution. Retail marketing. Meaning and concept of retail marketing. The success of the retail stores. Three main phases in the life of a retailing institution. Trends in retail marketing. Retailing...»

Evaluation of print media as a medium of advertising with respect to consumers and advertisers

Business & market   |   Marketing   |   Theses   |   06/21/2009   |   .doc   |   46 pages
Document abstract : « This, it is argued, would dilute the power of media gatekeepers to levels compatible with a We should ponder over whether the print media should be run as ...»

Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»

Building digital brands

Business & market   |   Marketing   |   Term papers   |   04/29/2009   |   .doc   |   40 pages
Document abstract : « Publishers and broadcasters in traditional media have usually been demand a degree of control over the creative by the prevailing balance of power, which will ...»

Synopsis abstract : «The spillover effect. New creative approaches. Re evaluating media investments. Getting closer to the consumer . Implications for marketers. Need of a new marketing model. How to build and manage digital brands?. Personalization tools . Rethinking...»

Study of rural marketing in the present scenario in India

Business & market   |   Marketing   |   Market study   |   05/08/2009   |   .doc   |   53 pages
Document abstract : « a fragmented group, they have a substantial amount of power in driving For example, outdoor advertising accounts for over 7% of all media expenditures in ...»

Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»

A study on jeans: A C Nielsen USA

Business & market   |   Business strategy   |   Research papers   |   04/06/2009   |   .doc   |   51 pages
Document abstract : « Digital Equipment Corporation and Bonneville Power Administration in With 42 publications, over 60 trade shows and services, Nielsen Business Media serves six ...»

Synopsis abstract : «Chapter 1. Introduction. Organisational structure. The Nielsen code. Chapter 2. Nielsen core services. Chapter 3. Major businesses. What AC Nielsen does . Chapter 4. Products & services . Chapter 5. Competitors. Chapter 6. Internship...»

Almasah international real estate: The real estate market in Dubai

Business & market   |   Business strategy   |   Market study   |   01/20/2009   |   .doc   |   41 pages
Document abstract : « Consequently, tenants have no bargaining power over the real estate agencies. What happens is the opposite from the way it is done in West. ...»

Synopsis abstract : «Introduction.. Description on Dubai's real estate market and its environment.. Presentation of the economy.. Factors leading to this unprecedented growth.. Deeper look at the Real Estate Market in Dubai.. Supply/demand outlook.. Examples of a small...»

Reva: An alliance between Maini Group and AEV LLC Inc.

Business & market   |   Business strategy   |   Term papers   |   04/01/2009   |   .doc   |   38 pages
Document abstract : « her environment(eg culture, family, signs, media); To know as the 1880 s. For over 20 years it recharge a battery providing portable, renewable electric power. ...»

Synopsis abstract : «Executive summary. Scope of the study. History of electrical vehicle. About REVA car and its benefits. Technologies used in REVA Car. Models of REVA Car and their technical specifications. REVA in the world market. Objective of the...»

A study on working capital management: Visaka Industries Ltd

Economics & finance   |   Finance   |   Case study   |   03/17/2009   |   .doc   |   48 pages
Document abstract : « resulted not only in anti asbestos media campaign and In the Spinning Division, power requirement is 3500 MARKETING: The Company has establish, over the years ...»

Synopsis abstract : «Introduction. Profile of the industry. Kinds of asbestos cement products. Negative reports on asbestos. Policies of government of India on asbestos. Court ruling on usage of asbestos. Asbestos usage in the other countries. Profile of the...»

The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior

Business & market   |   Marketing   |   Term papers   |   04/03/2009   |   .doc   |   51 pages
Document abstract : « audience, usually paid for by the advertiser, and delivered through the mass media in order This shows the greater power of the Toyota brand over the other ...»

Synopsis abstract : «Introduction. Key factors of celebrity endorsements / brand ambassadors. Marketing. Advertising. Branding. Definition of consumer behavior. Overview. Literature review. Aim of the research. Brand image and brand identity. Definition of a...»

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