Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola

Business & market   |   Marketing   |   Theses   |   05/26/2009   |   .doc   |   23 pages
Document abstract : « Sony Ericsson Mobile Communications was established in 2001 by telecommunications leader Ericsson and consumer electronics powerhouse Sony Corporation. ...»

Synopsis abstract : «Introduction. Nokia. Sony Ericsson. Motorola. Samsung. LG Electronics . Company profiles. Multiple ways to customize. Nokia Asia Pacific ( India). Sony Ericsson. Motorola. Commercial, Government and Industrial Solutions Sector (CGISS). Global...»

Analysis of LG products in rural marketing

Business & market   |   Marketing   |   Research papers   |   05/28/2009   |   .doc   |   36 pages
Document abstract : « introduced by the Indian Government, a number of Multinational Corporation(MNC) came into There were also major players like Sony, Samsung, Philips, Akai, Sharp ...»

Synopsis abstract : «...»

A study on the White Goods Corporates

Business & market   |   Business strategy   |   Research papers   |   05/28/2009   |   .doc   |   35 pages
Document abstract : « WIL was incorporated in 1960 in collaboration with Kelvinator International Corporation, USA. top end, BPL has Digital BPL, a competitor for Sony and Panasonic ...»

Synopsis abstract : «Introduction. The concept of business concept. Elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. White goods sector -...»

Strategic marketing in today's Indian markets

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   43 pages
Document abstract : « WIL was incorporated in 1960 in collaboration with Kelvinator International Corporation, USA. top end, BPL has Digital BPL, a competitor for Sony and Panasonic ...»

Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»

Report on Reliance Insurance Company Ltd

Economics & finance   |   Finance   |   Indian project   |   03/12/2009   |   .doc   |   45 pages
Document abstract : « Synod of Philadelphia in 1759, sponsored the first life insurance corporation in America for 19L 2,00,000 DVD/VCD/MP3 Player 3,00,000 Sony Music System ...»

Synopsis abstract : «Insurance industry. Meaning of insurance. Importance of insurance. Difference between insurance and assurance. Principles of insurance. History of insurance. Time line in insurance history. Meaning of life insurance. History of life insurance. Key...»

Mergers and Acquisitions: reasons and consequences at the international market

Economics & finance   |   Finance   |   Theses   |   07/11/2006   |   .doc   |   40 pages
Document abstract : « As to suppliers, they could supply more to bigger corporation and profit from lower risk of credit pay like l'Oréal, General Electric, Sony, Nokia, Nestle, BMW ...»

Synopsis abstract : «Abstract. Introduction and methodology. Mergers and acquisitions: The overview. Definition of mergers and acquisitions. Classification of mergers and acquisitions. Modes of payment for mergers and acquisitions. Motivations behind mergers and...»

Cultural differences in management

Business & market   |   Management   |   Presentation   |   01/20/2009   |   .doc   |   31 pages
Document abstract : « training programmes exclusively for the staff of McDonald's (McDonald's Corporation or its The consideration is that, except in the case of Sony, leadership is ...»

Synopsis abstract : «Introduction.. Intercultural management: Fundamental concepts.. Integration of cultural differences in the intra and inter-company relations in the context of world economy.. Management strategies of international companies.. Implantation strategies...»

The importance of plastic money in today's scenario

Economics & finance   |   Finance   |   Theses   |   05/10/2009   |   .doc   |   69 pages
Document abstract : « company entered the field in 1958, while Hilton credit corporation initiated the Services business, introduction of the Driver's Edge and Sony Citibank cards ...»

Synopsis abstract : «Introduction. Age of plastic money. Investment avenues. The origin of credit cards. History of credit cards. The functions of credit cards. Salient features of credit cards. Advantages and disadvantages of credit cards. Major types of credit...»

Global marketing strategies for iron and steel industry

Business & market   |   Marketing   |   Term papers   |   06/18/2009   |   .doc   |   20 pages
Document abstract : « on the success of individual new hardwire products such as the Sony compact disc The Delhi Metro Rail Corporation tendered for 200 all stainless steel coaches. ...»

Synopsis abstract : «Marketing mix of global marketing. People . Planning . Product (or service) . Positioning . Pricing . Place . Promotion . Developing marketing strategies. Production process. Developing an international marketing strategy. Developing an...»

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